This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
#Open journalism No news is bad news

Your contributions will help us continue to deliver the stories that are important to you

Support The Journal
Dublin: 13 °C Wednesday 27 May, 2020

This calamity-prone cat has been a hit with viewers in the battle of the Christmas ads

Mog the Cat has been resurrected, after being killed off by author Judith Kerr in 2002.

cat12 Source: Sainsbury's

MOG THE CAT – the creation of author Judith Kerr – is being tipped to take the crown for Sainsbury’s in the battle of the UK Christmas ads.

The beloved character starred in 15 titles from 1970 – but was killed off by the writer in 2002, dying of old age.

The new ad, which is three-and-a-half minutes long (an epic by TV advertising standards) depicts the cat enduring a sequence of highly improbable and unfortunate events in the early hours of Christmas morning, before the Thomas family are awake.

In the midst of the chaos, Mog somehow succeeds in contacting the local fire station, unwittingly kick-starting a mission to save Christmas (hurrah!).

The ad debuted across multiple channels at 7.15pm last night. An accompanying book by Kerr and soft toy are also going on sale at the supermarket, and funds raised are going to Save the Children.

Source: Sainsbury's/YouTube

Read: Fallen trees blocking roads after turbulent night with Storm Abigail

  • Share on Facebook
  • Email this article

About the author:

Read next: