THE CHILDREN AND young people’s helpline, Childline, has said that more than 54,000 calls made to its service last year related to emotional abuse suffered by children.
The ISPCC – which runs Childline – released the statistic today and said that it had a record number of calls to the service. However, over 38 per cent of calls to the 1800 66 66 66 number are going unanswered because of a shortage in resources. The ISPCC quantifies this as “800 voices a day not being heard”.
Other stats from their 2011 report shows that Childline receives:
The latest ISPCC campaign, launched today, focuses on the issue of emotional abuse. ISPCC chief executive Ashley Balbirnie said taht:
Emotional abuse undermines confidence and self-worth and can have a detrimental impact on a child. To highlight this, the ISPCC have launched the ‘Children believe what they are told’ campaign. Following on from our Anti-Bullying Week, and the reaction to this from schools, parents and young people nationwide, we know that words can leave deep scars that can have a lasting negative impact on children’s self-esteem.
The Ogilvy-produced video below aims to highlight the damage of emotional abuse. Do you think it’s effective? See here:
(via ISPCC/Youtube)
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