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Childline receives record number of calls on emotional abuse

Powerful new video from ISPCC highlights damage caused by verbal abuse.

Image: ISPCC via YouTube.com

THE CHILDREN AND young people’s helpline, Childline, has said that more than 54,000 calls made to its service last year related to emotional abuse suffered by children.

The ISPCC – which runs Childline – released the statistic today and said that it had a record number of calls to the service. However, over 38 per cent of calls to the 1800 66 66 66 number are going unanswered because of a shortage in resources. The ISPCC quantifies this as “800 voices a day not being heard”.

Other stats from their 2011 report shows that Childline receives:

  • over 2,360 calls and messages per day
  • 839,258 calls received
  • 23,536 texts, emails and one-to-one web chats received

The latest ISPCC campaign, launched today, focuses on the issue of emotional abuse. ISPCC chief executive Ashley Balbirnie said taht:

Emotional abuse undermines confidence and self-worth and can have a detrimental impact on a child. To highlight this, the ISPCC have launched the ‘Children believe what they are told’ campaign. Following on from our Anti-Bullying Week, and the reaction to this from schools, parents and young people nationwide, we know that words can leave deep scars that can have a lasting negative impact on children’s self-esteem.

The Ogilvy-produced video below aims to highlight the damage of emotional abuse. Do you think it’s effective? See here:

(via ISPCC/Youtube)

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