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Internet ads bothering you? Then Google's latest change will make you happy

And it’s part of a wider trend relating to one of the web’s older formats.

Image: Shutterstock/Evan Lorne

GOOGLE CHROME WILL introduce a feature that will only play important Flash content, and freeze unimportant ones.

The change will take place on 1 September, meaning if you want to play any frozen content, you need to click on them to enable them.

Important flash content like embedded video players would be allowed to play while unimportant ones, like ads, would be frozen.

Chrome has been testing out this feature for a while. Earlier this year, Google introduced a setting with Chrome beta version that would automatically pause plugin content that wasn’t essential to the page you’re viewing.

While that feature had to be turned on manually, the next update will turn it on automatically.

Although if you can’t wait for it to arrive, there’s another way to activate the same thing. Go into Settings, scroll down to ‘Show Advanced Settings’ and click on it. Scroll down to Privacy and click on ‘Content Settings.’

Here you can find ‘Plug-ins’ where you can select ‘Detect and run important plug-in content’. You can set it so you choose which plug-ins can run individually if you want to be really careful.

Google Chrome Plugins Source: Google Chrome

Problems with Flash

Flash has been dealing with a number of problems in recent times. This year alone has seen a number of security flaws come to light, including one that would allow an attacker to crash and take control of an affected system.

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Different companies had taken steps to phase out the service. YouTube ditched Flash entirely and made HTML5 video the default, both Apple Safari and Mozilla Firefox limit the plugin and now Chrome is doing the same thing. Smartphones from iOS and Android don’t use flash either as it both slows down performance and is a drain on battery life.

The one last place Flash was still king was with ads, where it was still the dominant format for banner ads.

However, Amazon recently announced it has banned Flash ads from appearing on its ads platform across its sites, and now Google is converting them into HTML5.

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About the author:

Quinton O'Reilly

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