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Wednesday 6 December 2023 Dublin: 8°C

Here's seven things you didn't know about Coke's hundred-year-old bottle

If you’re drinking gallons of the stuff this festive season, you might as well know some of its history…

coke1 Coca Cola Coca Cola

THE “SO DISTINCTIVE it could be recognized in the dark or lying on the groundCoca-Cola bottle is 100-years-old.

To celebrate one of the world’s most valuable brands and its equally recognizable packaging, here’s seven things you might not know about a bottling institution.

1. In 1915, the Root Glass Company in Terre Haute, Indiana, patented the now-famous contoured Coca-Cola glass bottle.

2. The curves of the bottle are referred to as a ”hobbleskirt.”

3. Coca-Cola developed the first six-pack in 1923 in order to encourage consumers to drink more of the soft drink and to take it home with them.

4. All Coca-Cola bottles produced between late 1923 and 1937 are referred to as ”Christmas Bottles,” due to a renewed bottle patent issued on Christmas Day, 1923.

5. In 1950, Coca-Cola’s now-famous bottle was the first commercial product to appear on the cover of Time magazine.

Here’s the 15 May, 1950 cover:

time Boris Artzybasheff / TIME Magazine Boris Artzybasheff / TIME Magazine / TIME Magazine

6. In 1955 Coca-Cola debuted its King Size (10 and 12-ounce) and Family Size (26-ounce) bottles.

7. Coca-Cola began testing a process to put the drink into cans before World War II, but due to the war effort all development on cans was postponed.

- Amanda Macias

Read: The little girl in the Cornflakes ad now has a little girl of her own

Read: A loose light has given this Coke ad in Dublin a brand new (unfortunate) meaning

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