THE “SO DISTINCTIVE it could be recognized in the dark or lying on the ground“Coca-Cola bottle is 100-years-old.
To celebrate one of the world’s most valuable brands and its equally recognizable packaging, here’s seven things you might not know about a bottling institution.
1. In 1915, the Root Glass Company in Terre Haute, Indiana, patented the now-famous contoured Coca-Cola glass bottle.
2. The curves of the bottle are referred to as a ”hobbleskirt.”
3. Coca-Cola developed the first six-pack in 1923 in order to encourage consumers to drink more of the soft drink and to take it home with them.
4. All Coca-Cola bottles produced between late 1923 and 1937 are referred to as ”Christmas Bottles,” due to a renewed bottle patent issued on Christmas Day, 1923.
5. In 1950, Coca-Cola’s now-famous bottle was the first commercial product to appear on the cover of Time magazine.
Here’s the 15 May, 1950 cover:
6. In 1955 Coca-Cola debuted its King Size (10 and 12-ounce) and Family Size (26-ounce) bottles.
7. Coca-Cola began testing a process to put the drink into cans before World War II, but due to the war effort all development on cans was postponed.