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Dublin: 12°C Thursday 22 April 2021

Students put drunk student stereotype behind them and campaign for responsible drinking

Can you guess which college took top prize with their drink aware campaign?

STUDENTS OFTEN HAVE a bad reputation when it comes to drinking but a recent competition has meant that they’ve been battling it out to campaign about responsible drinking.

Dublin City University came out on top after taking first prize in the drinkaware.ie competition with their campaign “Don’t lose sleep over where you’ll wake up”.

It reached an audience of over 165,000 on Facebook and included a website, an interactive drinks calculator and an animation piece and viral video:



Stiff Competition

Seven teams were shortlisted in January and received €2,000 to implement their proposed campaigns.

They then had to pitch their campaigns “Dragons Den style” to a panel of judges at the DARE2BDRINKAWARE.ie competition during the week.

Chief Executive of drinkaware.ie, Fionnuala Sheehan said:

 The idea behind this year’s competition was to empower students to create campaigns that raised awareness of the importance of responsible attitudes to drinking and engaged their peers.

“By enabling young people to create awareness-raising campaigns by students for students … the campaigns have resonated on a different level with their target audience”.

NO FEE DRINK AWARE WINNERS 2 Sam Pearson and Aisling Sinclair Source: Marc O'Sullivan via DrinkAware


Read: Watch the awkwardly accurate new Irish ads about responsible drinking>

Read: 12 pubs of Christmas feeds into Ireland’s problem with alcohol, says charity>

Read: Union of Students in Ireland distances itself from responsible drinking organisation>

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