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Dublin: 7 °C Tuesday 19 March, 2019

This Irish-made cartoon just scooped the most prestigious prize in broadcasting

Doc McStuffins is made by Brown Bag Films in Dublin.

4438 Doc (centre) with pals Chilly, Stuffy, Lambie and Hallie.

DOC MCSTUFFINS, THE Irish-made cartoon, has been awarded a Peabody Award, the most prestigious prize in US broadcasting.

The show, which is made by Brown Bag Films in Dublin, was awarded a Peabody Award today, with the judging panel praising its humour.

In their profile of the show, the judging panel said that the programme, which airs on Disney Junior is:

Charming, sweet and gently humorous, this animated series, featuring an African-American physician’s daughter who attends to damaged stuffed animals and other broken toys, allays children’s fears about doctor visits even as it promotes medicine as a profession.

The Peabody Awards are 74 years old and act as the equivalent of the Pulitzer Prize for broadcasters.

Source: Laurence Lai/YouTube

According to the judging panel, winning one is not easy.

The single criteria for receiving a Peabody Award is excellence. Toward that end, Board members ask themselves: Does this story matter? Is it a story that needs telling? Does it inform us as citizens or help us empathize with one another?
To win a Peabody, a program must receive the unanimous approval of all seventeen Peabody Board members.

Other winners this year include the Channel 4 satire Black Mirror, Fargo, Inside Amy Schumer, Adventure Time and the podcast Serial.

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Read: Irish actor Jack Reynor wins top prize at Sundance Film Festival

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