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evening sitdown
Your evening longread: How the Fifa video game changed football
We bring you an interesting longread each evening to take your mind off the news.
EVERY WEEK, WE bring you a round-up of the best longreads of the past seven days in Sitdown Sunday.
And now, every weeknight, we bring you an evening longread to enjoy which will help you to escape the news cycle.
We’ll be keeping an eye on new longreads and digging back into the archives for some classics.
The secret to Fifa’s success is laid bare in this longread from a few years ago.
(The Guardian, approx mins reading time)
On any given Sunday, the day on which it is played most often, more than 200 million matches of Fifa take place in living rooms, studies and bedrooms around the world. The series has sold more than 150m copies, its popularity extending far beyond the world of football. In 2013, the NBA star LeBron James, who features in numerous EA-made basketball games, posted a photograph to Instagram of his sons playing Fifa alongside the caption: “Game is fresh to death!” Celebrity endorsements like this on social media can cost more than £10,000 a go. Yet LeBron, alongside other athletes and pop stars (Justin Bieber: “@Drake: I’m getting nice at Fifa. Be prepared”), have, at least according to EA, expressed their fandom freely.
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