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Dublin: 10 °C Friday 18 October, 2019

Facebook expands trial which allows users to promote personal messages

The new functionality has now been tested in over 20 countries, the latest of which is the US. Using it isn’t free, however.

File photo
File photo
Image: Paul Sakuma/AP/Press Association Images

SOCIAL MEDIA GIANT Facebook has started trialling the ability for non-business users to promote status messages in the US, at a reported cost of $7 per go.

More than 20 countries have so far been included in the trialling of the new functionality, including Australia, Egypt, New Zealand, Russia, Turkey and the United Arab Emirates.

The announcement was made on Facebook’s newsroom page, which stated the reasoning behind the idea:

Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn’t near the top of their feed.
When you promote a post – whether it’s wedding photos, a garage sale, or big news – you bump it higher in news feed so your friends and subscribers are more likely to notice it.

Having decided to ‘promote’ a status, more information becomes available regarding its reach.

Speaking to, a spokesperson from Facebook said:

We are expanding a test that started last May that enables people to pay to promote a status update so that more friends may see it in their news feed.
We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends.

It remains unknown whether this functionality will reach Ireland, however, with the spokesperson saying that they have ‘nothing further to share on its geographical scope’.

Would you use (and pay) for this functionality and, if so, what would you use it for?

Read: Jill Meagher case: Facebook refuses to remove possibly prejudicial comments >

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About the author:

Paul Hyland

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