A NEW AD has been gaining a lot of traction online for telling girls to challenge their limitations.

Always, the sanitary products company, has said that in a survey they conducted 72% of their female respondents said that they do feel limited by society.

This has prompted them to start their #LikeAGirl campaign.

In the ad a number of younger girls and teenagers are seen discussing what expectations they feel are put on them by society.

Source: Always

The girls are asked to write what they feel are their limitations onto boxes – and are then asked what they would like to do with the boxes.

To this one girl answers, “I really want to break this box, or maybe explode it or something.” Another one answers, “Kick them”.

The Always #LikeAGirl campaign has comes to wider prominence after a speech last night at by Game of Thrones actress Maisie Williams at a ’Confidence Summit’ organised by the company in New York in which she said, “It’s time for society to stop telling girls what they should and shouldn’t do.”

The world is desperate for leaders, male and female. It’s not about gender, it’s about purpose.

The campaign has drawn a big reaction on social media, with the #LikeAGirl hashtag trending online. Always has also said that it will be teaming up with TED to produce TED-ed educational videos.

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