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Drink up

Guinness to launch a blonde lager for US palates

The company had previously brought out a black lager.

TASTES FOR DRINKS differ depending on what country you’re in, and it looks like Americans might refer a lighter twist on our treasured Guinness.

According to Business Week, a Blonde American Lager is to be launched by Diageo as part of its Discovery series next month.

Here’s how it reported the story:

blond guinness

In 1988, Guinness launched a product called Guinness Gold, which was discontinued in 1993.

In 2011, the brand jumped on the lager train in the US with Black Lager.

2010: John Kennedy, MD of Diageo Ireland in St. James Gat at the launch of Guinness Black Lager PA Archive / Press Association Images PA Archive / Press Association Images / Press Association Images

Now follows its blonde cousin – which will be brewed in America using a Guinness yeast from Dublin, says Business Week – but will drinkers want it to be a permanent fixture?

The company has seen a decline in its US market share since 2006.

With its first ad for the drink being placed in Playboy, it appears Guinness is aiming the drink at a certain demographic.

Would you drink a blond lager made by Guinness?

Read: ‘Irish pubs need lower prices to survive’: Wetherspoon’s boss gives his take on boozers>

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