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ANOTHER MASSIVE ‘TASTE of freedom’ landed (with a thump, no doubt) on the menu of a major US fast food outlet this week.
Carl’s Jr. and Hardee’s are effectively attempting to cram an entire barbecue into one burger…
Their 1,030 calorie burger ‘Most American Thickburger’ consists of :
US Fast food chains have been trying to outdo each other with outrageous menu items to stand out in recent years.
Wendy’s, for example, offered a cheeseburger topped with pulled pork last year.
As part of its strategy of targeting 18- to 34-year-old men, Carl’s Jr has been releasing glossy ads starring the likes of Paris Hilton and Kim Kardashian.
The new ‘Thickburger’ has made quite an impact in the US media – late-night host Jimmy Kimmel said it was “like eating a petting zoo” and showed a mock-up of the ad with the fake tagline “It’s time to die”.
How does it taste?
The Guardian’s Tyler Gillespie tried it, and wrote:
My first bite of the burger reminded me of the latest Mad Max, in which Charlize Theron’s character contemplates a 100-plus-day drive over an endless salt plain. The hot dog, it seemed, had taken a similar journey. Around bite three, my chest started to hurt.
Includes reporting from AP.
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