SELLING YOUR HOME can seem like a big move.

Sherry O’Callaghan is someone who knows all about big moves. A Canadian from Newfoundland and Labrador, she now lives in Killarney, Co Kerry. Sherry and her husband decided to move across the Atlantic to Ireland for a change of pace and to be closer to her husband’s side of the family.

With years of real estate experience behind her, Sherry is an expert in selling homes. The human touch and care that she brings to clients has seen her thrive in Ireland since her own big move.
Daft.ie, as Ireland’s number one property listing site, is a natural partner for Sherry and her business, Town and Country Real Estate. With products such as the Daft Advantage Ad, they deliver the best result for sellers.

A recent vendor in Killarney, sold their house with Sherry giving a helping hand as their agent. With Sherry’s guidance, the vendor enjoyed a straightforward and stress-free sale. Using a Daft Advantage Ad, the seller received two offers on their house within three days of the ad going live.

Sherry O’Callaghan

Sherry O'Callaghan.

With many years of experience working in real estate in Canada under the Remax flag, Sherry decided to go out on her own and launch her own agency. Just over one year ago, Sherry set up her office in Killarney.

“I picked Killarney because I was very used to a very big city centre and being super busy and super pushed and under pressure. Opening in a small place wouldn’t feel right to me so I thought Killarney was a good balance,” she said.

Sherry's biggest supporters, sister in law Maria, mother-in-law Ann, Sherry & daughter Grace, husband Patrick & father-in-law Frank.

Overcoming the differences

One of the main differences is how properties are listed. In North America, all rights to advertising for any listing are held by a governing board. In Ireland, Daft.ie is where properties can be found and working with Daft was a novel, but rewarding, experience for Sherry.

Daft have been so so good,” Sherry said.

“They’ve had so much patience with me as it’s been a learning process. From setting up the account to figuring out the best account for me based on the fact that I’m a new business.

“Listings were slow to come in at first as I was brand new to the place and everyone was immensely and immeasurably helpful, I just can’t thank them enough. They have been superb to work with. My account manager has been exceptional and they’ve taken every call and they always get back to me,” Sherry added.

Sherry celebrating one year in business.

Another positive aspect of Daft.ie that Sherry highlights is the care and detail they show towards agents which, in turn, is beneficial for clients as well.

“They look after agents well,” said Sherry, citing numerous examples of data shared with her by Daft.ie that she then uses to help her clients.

They understand that relationships are a very personal thing. I have great relationships with all my clients and if they can help me provide my clients with accurate information, that’s huge as I can give that to my clients and that helps me better my relationship with clients. They are an integral part of me maintaining and building relationships with clients and that’s hugely important,” she said.

“I want to have the best relationship I can have with them,” Sherry added.

Daft Advantage Ad

A property recently listed by Sherry was having issues with visibility in Killarney. Nearby construction of a new water line meant all traffic passing by was eliminated, which is normally a huge driving force for drumming up interest in a property. To give the property a boost, Sherry turned to Daft.ie for a solution.

The home in Killarney.

Daft advised Sherry to take out a Daft Advantage Ad to add unbeatable visibility and attract more buyers to the property. Initially sceptical, Sherry quickly changed her mind on Daft Advantage Ads.

“I am embarrassed to say that I was like I don’t know if these Daft Advantage Ads work when Daft first reached out to me. Aisling, my account manager, said let’s just try one, pick any property and we’ll try. I’m up for anything and up for putting anything to the test so we tried one out,” said Sherry, buying her first Daft Advantage Ad.

When you take out a Daft Advantage Ad, which start from only €99, your home is guaranteed unmatched exposure. Your home will appear at the top of search results on Daft.ie, generating up to three times more ad views on your property. More potential buyers viewing your ad means more chances to secure the best price for your home.

A Daft Advantage Ad quickly took this home off the market.

From Sherry’s perspective, there are only positives when it comes to Daft Advantage Ads.

This ad went Advantage one day and I had three bookings for viewings the following day and two offers on it the day after that. To say that it made me a believer in a very short amount of time is an understatement. I’m getting ready to push another one of my properties into the advantage section as I feel it needs a little something. It absolutely works,” said Sherry.

“I could sell ten more in that estate just based on the activity of that ad,” Sherry added.

As an agent, Daft Advantage Ads make life easier for Sherry. Securing the best result for her client often means she works “double overtime” to get visibility on properties, and an Advantage Ad helps solve this issue.

Inside the Killarney home.

“It’s prominent placement, you are the first thing people’s eyes land on when they search in that specific area or category. It’s showing up first and showing up everywhere, with banner ads that go with it. I was seeing it everywhere, my clients were seeing it everywhere,” said Sherry.

Daft Advantage Ads guarantee unbeatable visibility, bring in three times more views and help you achieve the best return possible on the sale of your home.

Ask your agent for a Daft Advantage Ad today.