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THE FABLED “TRIP to Ikea” could be a thing of the past.
The Swedish furniture giant has announced that it will expand its online sales service to include home deliveries in all countries where it has stores.
Most of the company’s national internet sites currently only allow shoppers to check availability of items online, without offering deliveries, with the exception of some long-standing markets including Sweden, France and Canada.
“We are increasing speed in transforming Ikea into a true multichannel retailer and are rolling out e-commerce in all markets in the next few years,” the group’s chief executive Peter Agnefjall said in a statement.
It also announced that the Ikea Group would transfer several companies — including ones that handle logistics and wooden furniture — to its holding company.
According to Ikea, the change will not involve redundancies and will allow it to focus more on in-store and online sales.
The exact business structure of the Swedish furniture empire — notably the distribution of profits within the family of the founder Ingvar Kamprad, 89 — have never been fully divulged.
There were 361 Ikea outlets worldwide at the end of 2014 and the group reported sales of €29.3 billion for 2013 to 2014 and a net profit of €43.3 billion.
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