Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Social Media

Instagram rolls out test hiding likes on posts for Irish users from today

Instagram said it wants to see if the change will help users to focus less on likes and more on telling their stories.

INSTAGRAM IS TESTING a new feature in Ireland from today which will see the total number of likes on posts hidden.

In May the company began testing this new feature in Canada, explaining it wanted followers to focus on the photos and videos they shared and not on how many likes they get.

Now the trial is being extended to Irish users. People using the platform will still be able to see how many people – and who – have liked their own posts by clicking into their likes.

However users will not be able to see numbers of likes on posts that are not their own.

Instagram said it does not want the platform to “feel like a competition” and it wants to see if the change will help users to focus less on likes and more on telling their stories.

Commenting on the test, Tara Hopkins, head of public policy EMEA at Instagram said the company wants people to feel comfortable expressing themselves.

“This includes helping people to focus on the photos and videos they share, not how many likes they get,” she said.

“We are now rolling the test out to more countries so we learn more from our global community and see how this can benefit people’s experiences on Instagram.”

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
35
This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
Leave a Comment
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.

    Leave a commentcancel