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[Ipsos/MRBI] For a larger version click here.
THE WORLD IS marking 25 years since the invention of the web this week — you can expect to see plenty of articles in the next few days discussing how our lives have changed in the last quarter century.
It’s interesting to observe, however, that despite the revolutions we’ve seen in business, media and social activity as a result of web innovations — some still aren’t convinced of the advantages of joining the online world.
The fact that around ten thousand Garth Brooks fans recently spent all night sleeping in the street to secure tickets for his Croke Park gigs indicated that some people would rather hand over cold hard cash in return for a paper ticket than go online and join some nebulous virtual queue — and that’s backed up by this research from Ipsos/MRBI.
The market research company has found that 16 per cent of people in Ireland have no access to the internet anywhere. Additionally, it was found that 23 per cent of people aged 15 and over have no social media or business networking account.
Two out of five people even purchased a CD in the past 12 months.
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