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Dublin: 10°C Friday 23 October 2020
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Can you guess what Ireland's favourite alcoholic drink is?

You can. You definitely can.

Image: Harry Heng/Flickr via Rocket000

UNSURPRISINGLY, IRELAND’S FAVOURITE alcoholic drink is Guinness.

The old mainstay accounts for 34% of the total volume share of the market in the Republic of Ireland, and 19.8% share in Northern Ireland.

This information, which comes in newly released sales data from umbrella company Diageo Ireland, shows steady sales figures for a number of the company’s other products.

In the domestic market the sale of Gordon’s gin went up by 1.7% in terms of volume, although an overall net decrease in sales of spirits of 2% was seen. Smithwicks was seen to grow by 3% in terms of its share of the total volume of Diageo Ireland’s output, up to 4.4%.

Growth in revenue 

Overall the company reported an boost in net sales of 5% up to £10.8 billion. This came with an increase in operating profits up 2% to £2.8 billion.

It is thought that the boost in figures could be down to the company’s acquisition of Indian company United Spirits, a move that it completed in July 2013.

The biggest market for the company in terms of net sales is North America, with 32%. This is followed by Europe with 24%, Asia Pacific with 21%, Africa with 13% and Latin America and Caribbean with 10%.

Around the world 

Internationally Guinness has seen growth in the United States market, where it grew by 3%, and Western Europe, where it grew by 2%.

In recent times the brand has begun selling a wider range of products in these markets, including Blonde American Lager and Dublin Porter.

In other international markets sales were seen to decline slightly.

In Nigeria, a traditionally popular market, there was a decline in sales – something that was attributed to consumers moving towards more value products. There was also a decrease of sales in the Indonesian market, something that was attributed to restrictions that had been placed on the sale of beer in certain wholesale channels.

The company also reported a net increase in the sales of Baileys in the Colombian market thanks to the launch of Coffee and Dulche de Leche flavours.

Read: A Rathfarnham pub’s ‘rules’ went down a storm on the internet

Also: Taylor Swift had her afterparty at the Guinness Storehouse

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