Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Laura Hutton/Photocall Ireland
Meters to go

These are Ireland's least favourite companies

The number one probably won’t surprise you.

IRISH WATER HAS been named Ireland’s least favourite company.

The semi-state scored an abysmal 9.3 out of 100 in the annual RepTrak survey from the Reputations Agency.

That put it a full 34 points behind the 99th-ranked company – Bank of Ireland.

The independent study ranked each of the chosen 100 companies on its “RepTrak Pulse” score, representing an average measure of people’s feelings for it.

The scores are statistically derived from four emotional indicators: trust, esteem, admiration and good feeling.

It also studied how an organisation was rated across the seven dimensions of reputation – leadership; products & services, innovation; governance; workplace; performance; and citizenship.

The bottom ten of the top 100 companies are:

  1. Irish Water (9.3)
  2. Bank of Ireland (43.3)
  3. AIB (43.6)
  4. Ladbrokes (45.8)
  5. Eircom (46.7)
  6. McDonald’s (47.4)
  7. EBS (48.5)
  8. Ulster Bank (50.2)
  9. UPC (51.3)
  10. Dublin Bus (53.2)

The FAI and Ryanair sit just outside the bottom ten, but the airline has seen a huge jump in the last two years.

On the flipside, Google has been named as the most trusted company in Ireland, scoring 84.4 to beat out the likes of Boots and Kelloggs.

The top ten in full:

  1. Google (84.4)
  2. Boots (81.6)
  3. Kellogg’s (81.0)
  4. Bord Bia (79.8)
  5. Volkswagen (77.9)
  6. The Irish League of Credit Unions (77.6)
  7. IRFU (77.6)
  8. Toyota (76.3)
  9. Smyth’s Toys (75.5)
  10. An Post (75.3)

Overall, food manufacturing remains the most trust industry in Ireland, while banking remains the the least.

A total of 24 organisations saw climbs in their perception, while 18 fell.

Read: Dublin’s Viking Splash Tours are heading for Europe…

Read: ‘There are people who will never work, who are allergic to work’: Noonan

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
101
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.