We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Dublin Town said the announcement has "raised cheers from neighbouring businesses." Lego
Grafton Street

Lego is opening its first Irish store in Dublin this summer

The store will open in a Grafton Street unit previously occupied by Top Man.

LEGO FANS OF all ages will welcome the news that the iconic toy company is opening its first Irish store on Dublin’s Grafton Street this summer.

The new shop will be located in the heart of the capital’s most popular shopping district at 41 Grafton Street, which was formerly a Top Man outlet. 

The Danish firm says it will follow a “retailtainment” concept which aims to blend physical and digital experiences. 

The will be a Lego minifigure factory, where shoppers can create unique minifigures, and minifigures that mimic facial expressions.

The store will also have 3D Lego models inspired by Irish culture and free build challenges and events each month.

Simone Sweeney, vice president of global Lego retail development, said the company was very excited when the opportunity to open on Grafton Street came about.

“The city has been part of Lego Retail’s expansion strategy for many years given the existing huge number of Lego Fans in Ireland and the international customers typically found in the city,” Sweeney said.

“The new Lego Store in Dublin will allow builders of all ages to be inspired by endless play possibilities and for new builders to welcome them into a new exciting journey of discovery into the Lego universe.

“We are also excited to be revealing the new Lego retail platform in this market with innovative retail-first experiences and a destination for product launches, events and a hub for our Irish Lego fan community,” Sweeney added.

The Dublin Town business group said the announcement is a vote of confidence that adds to Dublin city centre’s family appeal and will significantly augment the district’s diverse and engaging offer.

“Today’s announcement by Lego further strengthens the city’s appeal, particulary around the Grafton Street area and the surrounding streets and has raised cheers from neighbouring businesses,” Dublin Town said.

Your Voice
Readers Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
Leave a Comment
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.

    Leave a commentcancel