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Dublin: 3 °C Tuesday 28 January, 2020

Majority believe minimum pricing of alcohol won't curb consumption levels

Only 22 per cent of those surveyed for Checkout Magazine believe minimum pricing of alcohol will impact on the level of those drinking.

PUTTING A MINIMUM price on alcohol products won’t reduce alcohol consumption in Ireland, says over half of those surveyed for Checkout magazine.

Less than a quarter of the 950 people  - 22 per cent – said they believed the proposed new pricing, as outline in the National Substance Misuse Strategy, will impact on the level of alcohol being consumed by consumers.


The survey found that 60 per cent said they disagreed that it will lead to a drop in consumption levels, adding that people aged between 18-24 were the least likely to agree that the legislation will curb alcohol consumption, with 72 per cent in that age group stating that they disagreed with it.

Consumers over the age of 45 and over said they were optimistic, at 26 per cent, stating that the legislation would succeed in its aim to reduce the level of alcohol consumption, however 57 per cent said they disagreed with it.

Almost three quarters of those surveyed said that it would be the independent off-licences in Ireland that would be impacted the most, rather than the larger supermarket chains.

Here is a breakdown of the survey results:

image(Checkout Magazine)

What do you think? Do you think that minimum alcohol pricing will impact on consumption levels?

Poll Results:

No (1275)
Yes (265)
I don't know (38)

Read: Starbucks to add more buzz (and a little Oprah) to its drinks>

Read: How much does alcohol abuse affect others in Ireland? A lot says a new report.>

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