Going Viral

Enda is the latest to star in a marriage referendum video...

But who’s winning the viral video contest?

Fine Gael / YouTube

FINE GAEL HAS released its final marriage referendum campaign video in its latest push for a Yes vote on 22 May.

The video, which is publishing exclusively this evening, encourages people to ‘have one chat’ with someone and convince them to vote Yes.

The slick production, put together by the party’s in-house media team, includes Taoiseach Enda Kenny having a chat with an elderly voter.

Screen Shot 2015-05-14 at 17.21.03

Presumably, Kenny is convincing him to vote Yes… or maybe talking about his recipe for the best scones.

Activists on both sides of the marriage debate have released a plethora of videos in recent weeks.

Today, Labour released a moving video of one of its openly gay TDs, John Lyons, speaking to his mother and brother about coming out:

Labour / YouTube

But while there appears to be more videos out there advocating a Yes vote, the No side, with fewer YouTube productions, may actually be winning the views war.

This Mothers and Fathers Matter video encouraging you to ‘make up your own mind’ has over 313,000 views:

Mothers and Fathers Matter / YouTube

Meanwhile, this Iona Institute video, outlining the reasons to Vote No in one minute, has has over 205,000 views:

theionainstitute / YouTube

But back on the Yes side, this much-talked about video from Mrs Brown has over 275,000 views:

TreasureEntertain / YouTube

Read: Two more TDs have refused to remove their Yes Equality pins in Leinster House

Read: ‘I was born in 1950s conservative Ireland and I’m asking people to make this happen’

Read all’s coverage of the marriage referendum >

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