Advertisement

Readers like you keep news free for everyone.

More than 5,000 readers have already pitched in to keep free access to The Journal.

For the price of one cup of coffee each week you can help keep paywalls away.

Support us today
Not now
Saturday 9 December 2023 Dublin: 10°C
But she can

MI6 seeking spies with first ever cinema advert

The agency says Bond has created a stereotype and it wants to employ more women agents.

BRITISH FILM ICON James Bond has entertained audiences for over five decades, but now the country’s foreign intelligence agency is asking cinema-goers to become spies themselves.

MI6 has unveiled a 58-second advertisement – entitled “But She Can” – that has been shown in cinemas from Monday as part of a recruitment drive to attract budding spies from diverse backgrounds.

“I want everyone to know that, regardless of background, if you have the skills we need and share our values, there is a future for you in MI6,” said agency chief Alex Younger as he unveiled the advertisement.

I want people to see our advert and know there is a place for them in our team.

Younger has previously blamed Bond for creating a stereotyped image of a British spy, and is keen to employ more female agents.

He said the fictional spy gave a “misleading portrayal” of MI6, and that Bond would “have to change his ways” to survive in the modern agency.

© AFP 2017

Read: Spy chief confirms ‘Q’ from James Bond is a woman in real life>

Your Voice
Readers Comments
12
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.