A MIDWEST RAPE crisis centre has released a hard-hitting video to raise awareness of the need for services for rape survivors – and to challenge views about rape.

The video comes after two of the centres in the Midwest had to be closed temporarily.

The short ad was made by Tony Calally and Conor Maloney from Cashmere Media, and was created entirely by people who gave their skills for free.

Even Ardmore Studios came on board to help, as well as Teach Solas.

Miriam Duffy, RCM director, said they hope the video “begins a new conversation about sexual violence”.

Most people who are raped already know the person who raped them and have some sort of relationship with them. Survivors are never to blame. This is why what happens next matters.

She said that at Rape Crisis Midwest they offer a safe and supportive space for survivors and those impacted by sexual violence to get the information and help they need.

“But we rely on the support of the community to meet the demand. Everyone deserves support and the chance to heal,” she said.

Rape Crisis Midwest is a member of Rape Crisis Network, who consulted on the video.

RCM hopes that people can donate €4 by texting RAPE to 50300. Only one text per 24 hours can be registered and at least €3.25 will go to RCM, it said.

The video went live on Wednesday.

“The reception has been unbelievable so far,” said Calally. He said that when RCM approached Cashmere Media, they decided to make the ad for free.

“No one would accept any money,” he said of the others who worked with them. “It doesn’t really happen in the media industry. You don’t get projects like that often.”

This video has a trigger warning for sexual assault and rape. Viewer discretion is advised.

If you feel you need to speak with someone, call the national  24-hour helpline on 1800 77 88 88.

Read: Two rape crisis centres are to close temporarily as cuts take hold>