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National Library awarded for social media savvy

Fáilte Ireland gets overall prize in eGovernment awards for their Discover Ireland online campaign.

The NLI posted this pic of an
The NLI posted this pic of an "impeccably clad P. Gallwey playing golf at Tramore" on their Flickr site on Monday, 15 April 2012 and shared it on Twitter and Facebook. It was taken on 15 April 1901.
Image: National Library of Ireland via NLI on Flickr/CreativeCommons

THE NATIONAL LIBRARY of Ireland (NLI) has been leading the way for State bodies and organisations in social media over the past year – and now it has the award to show for it.

The NLI team won the Ireland eGovernment Social Media award this week for its work on various social media sites and on its own blog. (Other associations up for the social media campaign award included The Defence Forces, Bord Gáis Energy Book Club, the IBTS Give Blood Awareness and the Road Safety Authority.)

The National Library has made good inroads in Irish social media circles for posting eye-catching and timely archive pics and documents on its Flickr, Facebook and Twitter pages and keeping up lively interaction with followers on its various social media accounts. TheJournal.ie has featured several slideshows of material researched and provided by the National Library, which give a great insight into Ireland’s social, economic and political history (thanks for the memories, NLI!):

Other winners in the awards ceremony, organised by Public Sector Times newspaper and Elucidate web strategists, included the HSE’s Get Ireland Active campaign, the Ordinance Survey’s Decisionmap.ie, South Dublin County Council’s Fix Your Street public alert site, the revamped Irish Rail website, Mayo County Council’s diaspora project Mayo.ie, the Citizen’s Information mobile phone site, Wexford County Council’s Map Alerter, i Tunes U Na Gaeilge, the National Cancer Control Programme’s electronic cancer referral project, and the Department of Communications, Energy and Natural Resources for their pilot 112 SMS service which allows speech or hearing-impaired people to sent a text to emergency services.

Fáilte Ireland won the overall award for Discover Ireland.

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