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Shares in Nokia plunge as it apologises for fake ad

Finnish company apologises for fake ad in which conventional camera and not its new smartphone was used to film footage.

Nokia's smartphone, the Lumia 820
Nokia's smartphone, the Lumia 820
Image: Mark Lennihan/AP/Press Association Images

SHARES IN FINNISH phone company Nokia plunged today, as it emerged it had faked an advert designed to show off its new smartphone’s video technology.

Shares dropped 8 per cent today, following an 8 per cent drop yesterday as poor reviews streamed in for its new smartphone and the Window’s mobile phone technology that supports it.

The Verge tech highlighted the fake advert issue after spotting what appeared to be a cameraman with an SLR camera in a window reflection. The advertisement showed a man filming his girlfriend on the new smartphone while both were riding bicycles. It appeared that it was done using the smartphone. However, this was not the case.

Nokia apologised in a blog post, stating that it “should have posted a disclaimer“.

“Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS (optical image stabilisation) only.”

Lacking any “wow factor“, the new Noka Lumia 920 was giving negative reviews by critics, despite the fact that the company lauded it as the “most innovative smart phone in the world”.

The new Nokia Lumia 920 boasts a 4.5-inch screen, making it bigger than the company’s previous smartphones. In line with similar devices, it also comes with an 8.7 megapixel camera.

However, the company has slipped behind rivals in recent years. Its share of the global smartphone market is now 10 per cent, down from 50 per cent when Apple launched its iPhone.

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