We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Nokia's smartphone, the Lumia 820 Mark Lennihan/AP/Press Association Images

Shares in Nokia plunge as it apologises for fake ad

Finnish company apologises for fake ad in which conventional camera and not its new smartphone was used to film footage.

SHARES IN FINNISH phone company Nokia plunged today, as it emerged it had faked an advert designed to show off its new smartphone’s video technology.

Shares dropped 8 per cent today, following an 8 per cent drop yesterday as poor reviews streamed in for its new smartphone and the Window’s mobile phone technology that supports it.

The Verge tech highlighted the fake advert issue after spotting what appeared to be a cameraman with an SLR camera in a window reflection. The advertisement showed a man filming his girlfriend on the new smartphone while both were riding bicycles. It appeared that it was done using the smartphone. However, this was not the case.

Nokia apologised in a blog post, stating that it “should have posted a disclaimer“.

“Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS (optical image stabilisation) only.”

Lacking any “wow factor“, the new Noka Lumia 920 was giving negative reviews by critics, despite the fact that the company lauded it as the “most innovative smart phone in the world”.

The new Nokia Lumia 920 boasts a 4.5-inch screen, making it bigger than the company’s previous smartphones. In line with similar devices, it also comes with an 8.7 megapixel camera.

However, the company has slipped behind rivals in recent years. Its share of the global smartphone market is now 10 per cent, down from 50 per cent when Apple launched its iPhone.

9 major problems the iPhone 5 will solve, according to Twitter>

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.