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Nice one: #NoMakeUpSelfie donations hit €1 million

Give yourself a pat on the back if you’ve taken part.

Staff at the Irish Cancer Society
Staff at the Irish Cancer Society
Image: Irish Cancer Society via Facebook

IF YOU’RE ONE of the many, many people who have posted a photograph of yourself without make-up on social media in the past week, give yourself a pat on the back.

The Irish Cancer Society has confirmed that it has now received €1 million in donations from people who have taken part in the #nomakeupselfie trend over the past week.

Staff members at the cancer charity posted a photograph of themselves thanking everyone who has taken part so far.

The viral way of donating money began with women posting photographs of themselves without make-up, and spread to men taking photographs of themselves either with or without make-up.

Many participants have donated €4 euro to the Irish Cancer Society by texting a specific number, before nominating friends, family and colleagues to carry on the trend.

If every participant has donated the same €4 amount, it would mean that 250,000 people have so far donated to the charity in just one week.

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The trend is believed to have started after a US crime novelist tweeted a photograph of herself without make-up in solidarity with 81-year-old actress Kim Novak who was criticised for her appearance at the Oscars.

Read: #NoMakeupSelfie craze causes flood of donations to Irish Cancer Society >

Column: #NoMakeupSelfies abound, but where’s the barefaced truth on social media? >

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