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Poll: Is Ireland ready for non-alcoholic Guinness?

The company has launched alcohol-free Guinness Zero in Asia, but how would it go down in Ireland?

GUINNESS IS ALMOST as synonymous with Ireland as shamrock and rain, with the black stuff encapsulating the idea of our drinking culture both at home and abroad.

Recently the company launched Guinness Zero, an alcohol-free alternative aimed at the Asian market where the non-alcoholic beverage category is well established, not least due to government hostility towards alcoholic drinks in the region.

An Irish launch still seems to be some distance away.

But if it were to launch here, how would the Irish, Guinness-drinking public react?

We’re asking: is Ireland ready for non-alcoholic Guinness?

Poll Results:

No - Guinness is a unique brand and alcohol is the main reason for its popularity (4068)
Absolutely (3242)
I don't know (595)
I don't drink alcohol but I would drink non-alcoholic Guinness (469)

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