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What's your favourite childhood book? New campaign tries to get kids reading for Christmas

Research shows over half of Irish parents would like to read to their children more.

Source: Arts Council/Vimeo

IT COULD BE the Famous Five, Harry Potter or The Lord of the Rings: but most of us have a favourite book or series we remember fondly from our childhood.

A new campaign from the Arts Council features some notable Irish talking about their favorite books from when they were growing up and what reading means to them.

Writer Roddy Doyle, broadcaster Sean MonCrieff, and presenter Diana Bunici are among the presenters talking about reading and their favourite books.

The campaign’s goal is to encourage parents to buy their children a book this year for Christmas and for them to spend more time reading with their children.

Research carried out by iReach Insights on behalf of the Arts Council found that over half of Irish parents questioned wanted to spend more time reading with their children.

infographic draft 5.cdr The results of a survey commissioned by the Arts Council. Source: Pete Reddy

Each personality featured as part of the campaign will reveal their favourite childhood book on a separate day on the Arts Council’s Facebook page.

“We’re hoping this campaign will encourage parents and families to focus on the magic of storytelling this Christmas,” said Orlaith McBride, director of the Arts Council.

“We hope they will take some precious time to enjoy a good book together.

Buy it, borrow it or dig it out from the bottom of a box in the attic. Just take up a book this Christmas and watch your child’s imagination take flight.

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About the author:

Cormac Fitzgerald

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