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Thursday 9 February 2023 Dublin: 2°C
James Horan/Photocall Ireland
Column How sex shops came to Ireland
The Republic’s first sex shop was opened in 1991 amid a storm of controversy. Two decades later, Donal Fallon looks at the chequered history of the adult store.

ADULT SHOPS DOT the streets of the capital today, but the earliest such shops in Ireland caused huge contention and led to street protest and opposition from those in authority. As late as 1999, with the opening of Ann Summers on O’Connell Street, newspapers found it necessary to ask what the men of 1916 who occupied the General Post Office across the street would have thought.

Prior to Dublin’s earliest adult shop (and often mistaken for it) there had been Yvonne Costello’s store Kinks in the 1980s, a lingerie shop which carried some ‘novelty items’ but never went far enough as to bring the force of conservative elements knocking on the door. Costello was of course a former Miss Ireland and a character with which the media held some fascination.

Kinks was about as risqué as things were to get in Dublin or the south for some time, and while adult shops thrived north of the border, they were yet to land in the capital. Kinks on South Anne Street even featured in the weekend supplement of The Irish Times, and while widely remembered by Dubs as the first sex shop in Dublin, this labelling just doesn’t suit.

Frank Young, owner of the Belfast sex shop Private Lines, was interviewed by the Sunday Independent in February of 1991 about his intentions to bring the store to the sexually conservative heart of the Republic. Young, the paper noted, “looks more like an accountant than someone who sells sex for a living”, and in his interview he said that many of his customers were coming from across the border anyway, making a move into Dublin logical in his eyes.

‘Mr Dirty Books’

Responsible for the Esprit and Excel mags, which were subject to censorship south of the border, Young believed that were it not for the two menaces of “raving feminists and various Christian group”, the magazine would have a circulation on the island to rival the Sunday World. There was, Young insisted, a strong desire for adult shops further south than Newry. Belfast’s first sex shop had opened in 1982, with huge pickets from Christian groups making the owners of ‘Mr Dirty Books’ perfectly aware they were unwelcome on the Castlereagh Road!

When sex shops did ultimately land in the Republic later on in the 1990s, few could have predicted the backlash. As Diarmaid Ferriter wrote in his history of the Irish and our sexuality, Occasions of Sin, these shops on one level represented the normalisation of sexuality “by its being transformed into a commodity” – but to others this was very much a threat to the very moral fibre which held our society together.

Jim Bellamy, an Aberdeen native, was responsible for the earliest sex shops in the south, opening Utopia outlets in Bray, Dublin, Dundalk and Limerick in very quick succession. In Limerick, one protestor told The Irish Times that “paedophiles and other sex perverts feed off these kind of places”, but the sales figures suggested that Jim Bellamy’s store held a wide appeal to the general public. Thousands joined “pray-ins” against Bellamy’s shop in Limerick and throughout the Province, organised by the ‘Solidarity’ movement. The Irish Times image of Mr.Bellamy, standing alongside a mannequin in a maids outfit, must be one of the most unusual images the paper has ever printed. Bellamy’s Bray outlet, opened late in 1991, was the first sex shop in the Republic. I don’t suppose we’ll ever see a plaque upon the site.

Utopia on Capel Street, pictured in 1998 (Leon Farrell/Photocall Ireland)

When Utopia made the short journey into the Irish capital in 1993, it arrived on Capel Street, today home to more sex shops than any other street in Dublin. Utopia however, was about to become Utophia. While the signwriting tradition is sadly dying out in Dublin today, and hand painted shop fronts are few and far between, a painter was given the honour of putting the name above the door of Dublin’s first sex shop. Incredibly, and in the spirit of a good Dublin story, he spelt it wrong and Utophia was born. As it was to remain.

Dublin’s early sex shops found themselves in a very unusual place, coming head to head with the rather extreme censorship laws still in place at the time. While inflatable people and inflatable sheep were both harmless enough in the eyes of the state, the printed word and image still posed the greatest threat to the moral decency of a people. As Bellamy was to tell Sean Moncrieff in a 1994 interview for The Irish Times, what we had was “four old men and a judge deciding the morals of the country”.

Through 1995, the shops were raided on numerous occasions by customs officers and Gardaí in relation to the selling of indecent or obscene materials, in the form of video tapes. In many cases such materials were returned to the shops afterwards when they were deemed to be within the law. This situation saw Bellamy take court proceedings to challenge the decision of the authorities to raid his stores with such frequency.

Ann Summers

Heading into the mid 1990s, Utophia was joined by Condom Power, Miss Fantasia and other outlets which remain in Dublin to this day, ironically rather recession proof despite the early controversies around them once. Remarkably, by the late 1990s, another scandal would blow up with the opening of Ann Summers on O’Connell Street, owing to its location.

It says a great deal about Dubliners today that more of us are offended by the ugly and plentiful ‘temporary signs’ and ill thought-out shop fronts on our main thoroughfare than what is essentially a lingerie store, but in 1999 Ann Summers found itself in hot water over its chosen Dublin location. It would take a High Court challenge to secure the future of the shop, with Ann Summers informed by Dublin Corporation that their use of the premises and their range of products were unacceptable and in conflict with the objectives of the O’Connell Street Integrated Area Plan.

Come Here To Me: Dublin’s Other History is published by New Island Books, and available in stores from Monday, December 10. It will be launched on Wednesday December 12 by Diarmaid Ferriter at 6.30pm in Bia Bar, Lower St Stephen’s Street, Dublin.

You can also read more from Donal at the Come Here To Me website.

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