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Rui Vieira
Retail
More and more people are shopping with Aldi and Lidl as Tesco loses out
Tesco’s top position is under threat from Dunnes and SuperValu.
TESCO CONTINUES TO have the largest share of the Irish grocery market but its competitors have closed the gap over the past year.
Supermarket figures from consumer researcher Kantar Worldpanel show that, in the 12 weeks until the end of May, Tesco had a market share of 26.3%.
It’s nearest rival is SuperValu took in 24.8% of the total consumer spend, a figure that includes both SuperValu stores and Superquinn outlets.
Dunnes Stores has 21.4% of the grocery market but is the only one of the three to grow its share compared to last year, building it by by 0.7%.
Tesco’s market share is down by 4.7% on 2013, largely as a result of the continued growth of discount outlets.
Aldi and Lidl have both maintained their impressive double digit growth at 21.6% and 13.2% respectively. Aldi’s record share of 8% is held from last month while Lidl has reached a new record high of 7.9%.
Price inflation in the grocery market stands at 2.6% and remains in line with earlier price rises.
“This has increased the amount shoppers are spending at the tills and has kept the grocery market in growth,” says Kantar’s David Berry.
Read: Aldi reaches record market share, with Lidl not far behind >
Read: Men and women totally disagree on who decides what their family eats >
