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Laura Hutton/Photocall Ireland
# executive treatment
Ryanair has taken the wraps off its business class 'goodies' (but there's no little blue curtain)
But there will be (a few) seats with extra leg room.
IT WAS PROMISED last week, and Ryanair has delivered.
As part of its efforts to woo business class passengers from flag carrier brands, the airline today published details of what business travellers can expect for their extra cash.
These include flexibility on ticket charges, 20kg of checked-in bag allowance, fast track at airport security (but only at selected airports), priority boarding and ‘premium seats’.
However, there there won’t be any separating curtain between business class and the rest of the cabin. The premium seats on offer include seven rows of ‘first on, first off’ seating, and two rows that offer extra leg room.
Fares for Ryanair Business Plus travel will start today from €69.99.
Ryanair chief marketing officer Kenny Jacobs promised that the changes to Ryanair’s service will make business travel “ever simpler”.
Strategy change
He added that the raft of new features are being introduced under the airline’s ‘Always Getting Better’ programme, which is part of a concerted effort by the budget carrier to shed its perceived negative image among some travellers.
Last week the airline announced that it will be going toe-to-toe with Aer Lingus on the Brussels-Dublin route, which is one of the main routes out of the country for business travellers.
Michael O’Leary said last week that he hopes to suck up around 60% of the traffic on the route, and claimed that the Irish Government could save up to €3 million in the rest of the calender year alone by flying with Ryanair.
Read: Michael O’Leary expects Ming to fly Ryanair to back to Roscommon and spend his MEP euros>
Read: Ryanair thinks its new friendly approach is working>
