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Friday 9 June 2023 Dublin: 11°C
Edward Smith/EMPICS Entertainment
# Obsession
Turns out Irish adults are quite addicted to Snapchat
The app sees 63% of its users checking the app daily, a usage rate that’s only surpassed by Facebook.

ROUGHLY HALF A MILLION Irish adults use Snapchat daily, highlighting the growing popularity of the self-destructing photo app.

The figures, which were compiled by Ipsos MRBI, show that of those adults (aged 15 and over) who have a Snapchat account, 63% of them check the app daily.

The app which comes closest to matching these usage rates is Facebook Messenger which sees 52% of its users checking it daily.

Despite the high usage figures, only 22% of Irish adults in the country have a Snapchat account. 39% of Irish adults have a Facebook Messenger account – helped by the company making people download the app – and more than half (52%) check the app daily.

Between WhatsApp and Viber, it’s the latter which has more accounts (40%) but it’s WhatsApp that sees the greater percentage of users checking the app daily with 520,000 or 47% of its users doing so.

Skype still remains the most popular social messaging platform with half of Irish adults owning an account, but only 7% use the service daily.

Apps-page-001 Ipsos MRBI Ipsos MRBI

With regards to social networks, Facebook is still the dominant platform with 61% of the population owning an account. With regards to daily usage, 1.5 million users (71%) check the site daily making it the most popular service among Irish users.

By comparison, 395,000 Irish adults use Twitter daily, making it 38% of its users, while 29% of Irish adults have an account. For Instagram, 41% of users check it daily while 23% of Google+ users do the same.

Social_Networking_Aug14_FINAL-page-001 Ipsos MRBI Ipsos MRBI

Read: Ireland ditches texting for web messaging as phones continue to outnumber people >

Read: How to get a refund for that app you bought >

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