This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
Dublin: 2 °C Friday 15 November, 2019

Turns out Irish adults are quite addicted to Snapchat

The app sees 63% of its users checking the app daily, a usage rate that’s only surpassed by Facebook.

Image: Edward Smith/EMPICS Entertainment

ROUGHLY HALF A MILLION Irish adults use Snapchat daily, highlighting the growing popularity of the self-destructing photo app.

The figures, which were compiled by Ipsos MRBI, show that of those adults (aged 15 and over) who have a Snapchat account, 63% of them check the app daily.

The app which comes closest to matching these usage rates is Facebook Messenger which sees 52% of its users checking it daily.

Despite the high usage figures, only 22% of Irish adults in the country have a Snapchat account. 39% of Irish adults have a Facebook Messenger account – helped by the company making people download the app – and more than half (52%) check the app daily.

Between WhatsApp and Viber, it’s the latter which has more accounts (40%) but it’s WhatsApp that sees the greater percentage of users checking the app daily with 520,000 or 47% of its users doing so.

Skype still remains the most popular social messaging platform with half of Irish adults owning an account, but only 7% use the service daily.

Apps-page-001 Source: Ipsos MRBI

With regards to social networks, Facebook is still the dominant platform with 61% of the population owning an account. With regards to daily usage, 1.5 million users (71%) check the site daily making it the most popular service among Irish users.

By comparison, 395,000 Irish adults use Twitter daily, making it 38% of its users, while 29% of Irish adults have an account. For Instagram, 41% of users check it daily while 23% of Google+ users do the same.

Social_Networking_Aug14_FINAL-page-001 Source: Ipsos MRBI

Read: Ireland ditches texting for web messaging as phones continue to outnumber people >

Read: How to get a refund for that app you bought >

  • Share on Facebook
  • Email this article

About the author:

Quinton O'Reilly

Read next: