We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

AP Photo/Richard Drew
tight space

Windows 10 is planning to pack your Start menu with more ads

The number of promoted apps on your menu will increase from five to ten.

FOR THOSE OF you who upgraded to Windows 10 in the last few months, you may have noticed how the start button screen is filled with apps you’ve chosen and promoted apps.

The latter is a way for new and popular apps to be promoted and for Microsoft to help app downloads.

The number of apps promoted was limited to five – two apps like Candy Crush Saga or Microsoft’s Solitaire collection are already downloaded while the other three are links to the store –  but with the Anniversary edition coming up later this summer, this number will be increased to ten.

In slides seen by NeoWin, not only will this number increase but the number of static apps (stock apps that are there by default) will decrease from 17 to 12.

The Anniversary update of Windows 10 will arrive a year after Windows 10 first launched back at the end of July 2015.

The update will bring extensions for Microsoft’s browser Edge, a dark theme, redesigned Start menu, fingerprint authentication for apps and websites, and Windows Ink, a way to draw and annotate anything that’s on screen.

The-familiar-Start-menu-is-back The release of Windows 10 saw the return of the Start button, yet kept the tiles that featured heavily in Windows 8 Windows Windows

Those using Windows 7 and 8.1 still have another two months to upgrade to Windows 10 for free, and more than 300 million people are using it.

Despite that, Microsoft has been criticised for the way in which it’s been pushing people to upgrade, even going as far as to automatically schedule a time to update but requiring you to click a link to reschedule or cancel it.

If they don’t before 29 July (or they can’t because they’re using an older version), they will have to pay €119 to upgrade to the basic Home version and stay up to date.

Read: Apple’s latest iOS update is causing serious problems for iPad Pro owners >

Read: These are some of the odder training methods used to make smarter computers >

Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.