This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
Dublin: 6 °C Tuesday 21 January, 2020

Ad makers defend anti-marijuana campaign after ridicule

A host of parody videos have been doing the rounds.

Image: Screengrab/

THE ADVERTISING COMPANY behind the controversial Stoner Sloth campaign in Australia has defended the ads.

A spokesperson for Saatchi & Saatchi told the Sydney Morning Herald: “The unexpected global media attention is now providing a platform for parents and teenagers all over the world to have the conversation about cannabis in an engaging way.

“The videos we created were designed as part of a preventative campaign specifically for teens; the audience is not for adults or long-term cannabis users.”

The campaign, which cost Australian taxpayers $500,000 (about €330,000), was widely criticised when it was released.

Here’s a flavour of the ads:

Source: aa4398743873/YouTube

Many people were unhappy the campaign depicts people who smoke marijuana as sloths who can’t participate in normal situations, such as passing the salt at dinner.

It led to a series of merchandise such as t-shirts, and parody videos – some of which you can watch below.

Warning: The below video contains swearing

Source: sallyqu/YouTube

Source: quollism/YouTube

Read: Muslims say they’re too busy watching Netflix and making carrot cake to join ISIS

Read: Police dog killed during French terror raid to be awarded bravery medal

  • Share on Facebook
  • Email this article

About the author:

Órla Ryan

Read next: