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Dublin: 10°C Tuesday 11 May 2021

Ad makers defend anti-marijuana campaign after ridicule

A host of parody videos have been doing the rounds.

Image: Screengrab/YouTube.com

THE ADVERTISING COMPANY behind the controversial Stoner Sloth campaign in Australia has defended the ads.

A spokesperson for Saatchi & Saatchi told the Sydney Morning Herald: “The unexpected global media attention is now providing a platform for parents and teenagers all over the world to have the conversation about cannabis in an engaging way.

“The videos we created were designed as part of a preventative campaign specifically for teens; the audience is not for adults or long-term cannabis users.”

The campaign, which cost Australian taxpayers $500,000 (about €330,000), was widely criticised when it was released.

Here’s a flavour of the ads:

Source: aa4398743873/YouTube

Many people were unhappy the campaign depicts people who smoke marijuana as sloths who can’t participate in normal situations, such as passing the salt at dinner.

It led to a series of merchandise such as t-shirts, and parody videos – some of which you can watch below.

Warning: The below video contains swearing

Source: sallyqu/YouTube

Source: quollism/YouTube

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About the author:

Órla Ryan

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