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through rose tinted glasses
These sunglasses let you see the world through an Instagram-style filter
The makers of Tens uses an “uplifting tint” to give its sunglasses an Instagram-style filtered look.
IF YOU’RE THE type of person who just can’t get enough of filters and wish such an effect could be brought into the real world, then this is for you.
Scottish startup Tens has created a range of sunglasses which lets you see the world through a warm Instagram-style filter.
Describing it as the “real life photo filter,” the lenses it uses brightens up your view, an effect the makers say took almost three years to create.
Tens is defined by the idea of filtering the things you see through our custom, sense-heightening lens tint. Whilst typical sunglasses block out the light with desaturated, cold colours; Tens work with the warmth of the sun to lend an uplifting tint to the world beyond the lens.
The campaign, which started on the crowdfunding site IndieGoGo on 7th May, started off with a fundraising target of £9,400 (€11,500). It reached its target in the space of two hours and at the time of writing, it’s raised more than £130,000 (€159,450).
Currently, there’s only one style of Tens available, but the Edinburgh-based makers plan on developing more styles for both men and women.
The first pair of Tens sunglasses will be delivered to those who supported the campaign at the end of June. Those who want one can pre-order one on IndieGoGo for a minimum pledge of £36 (€44).
Tom Welsh / Vimeo
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