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Dublin: 8 °C Tuesday 12 November, 2019
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These are the supermarkets that won and lost in the Easter grocery battle

Everyone had a good few months.

PastedImage-79396 Source: Kantar Worldpanel

A GOOD EASTER has helped Super Valu maintain its position as Ireland’s most popular supermarket.

The Musgrave Group’s grocery story won a market share of 24.9% in the 12 week period ending 27 March, a percentage point ahead of Tesco which holds a market share of 23.9%.

Dunnes Stores is just under a half a point further behind with a market share of 23.5%.

German retailers Lidl and Aldi both holder very similar market shares at 8.5% and 8.4% respectively.

Dunnes Store and Lidl are doing best at increasing their market share compared to last year.

Grocery Market Share change vs last year (12 weeks ending)

kantar 3 Source: Kantar Worldpanel

In terms sales value, Lidl is performing the strongest in increasing what shoppers are spending in their stores. The chain’s percentage increase in the value of sales for the 12 week period is 9.5% higher than last year.

The figures come from consultancy group Kantar Worldpanel and also detail the extent that an early Easter contributed to better retail sales for the three month period.

“An early Easter saw shoppers spend an extra €40 million on groceries as they prepared to celebrate with family and friends,” says Kantar Worldpanel director David Berry.

Fresh produce sales were up by 11% compared with last year as shoppers picked up the trimmings for their Easter roasts, while crisps and snacks received a 12% boost. Sales of confectionery were up 32% as the nation stocked up on sweet treats, with 69% buying at least one chocolate egg during the Easter period.

Overall, inflation in the grocery market is remaining relatively steady with prices up by 2.7% compared to last year. Inflation rates at this time in 2015 were 2.6%.

image004 Source: Kantar Worldpanel

Read: Sorry Tesco, this supermarket is now more popular than you >

Read: These are the supermarkets that won and lost in the Christmas showdown >

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About the author:

Rónán Duffy

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