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Findus Crispy Pancakes
# crispy pancakes
Take a break and say goodbye to this childhood classic...
… don’t worry though. They’ll be coming back under a different name.
FINDUS CRISPY PANCAKES, a frozen-food staple dating back 40 years, are set to be ditched from supermarket shelves.
The pancakes, which have been sold in Ireland since the 1970s, will now undergo a rebranding.
The Findus brand name is being taken out of circulation after struggling in the years after the 2013 horsemeat scandal, when it was revealed that a number of the manufacturer’s products were contaminated.
Trade publication The Grocer has said that the name will be taken out of usage over the next couple of months.
The pancakes are set to be replaced by a for-like product marketed under a new Original Pancake Co brand.
The Findus name will also be pulled from a range of other products, which will now be sold under the Chef’s Classic brand.
The brand is owned by Young’s Seafood, a British manufacturer known for their range of frozen seafood products.
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