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As-us? Asu-s? A-sus? AP Photo/Julie Jacobson

These are the tech terms and names you are likely mispronouncing

Mail… kimp?

EVER COME ACROSS a name or term that you don’t quite understand but try to pronounce anyway?

Tech is probably one of the worst areas for this since there is so much jargon and foreign companies thrown into the mix, different accents and pronunciations can make what should be simple anything but.

Maybe you’re not mispronouncing these terms but it’s always good to brush up.

Pronounced: see-rii

Apple’s digital assistant for iPhone and iPad.

Pronounced: meem

Normally tying into a specific emotion or situation and then shared across the web. The most common ones are images (Eg: Socially awkward penguin, success kid, bad luck brian), but you can also take the form of videos, text and actions.

Pronounced: cash

The data saved on your device so future pages or settings can be uploaded faster.

Pronounced: Jif (but everyone pronounces it ‘ghif’)

Stands for Graphic Interchange Format and has been around since the late 80s. The creator says it should be pronounced ‘jif’ but really everyone pronounces it ‘ghif,’ making this the one exception on this list.

Pronounced: Linn-ux

While most people would see it as an alternative OS to Microsoft Windows and Mac OS X, Linux is a free and open-source OS that can run on any system and is prevalent on servers. More than 90% of the 500 fastest supercomputers are Linux-based.

Pronounced: Peyt-nt

A licence authorised by a government authority giving a company the right to making an invention, and preventing rivals from copying it.


Pronounced: Wah- way

A Chinese manufacturing and ICT company which is one of the biggest providers of broadband infrastructure across the globe, including Ireland.

Gadget Show Jae C. Hong / AP Photo Jae C. Hong / AP Photo / AP Photo

Pronounced: ay-seuss

Another major tech company based in Taiwan, Asus is the third largest PC vendor after Lenovo and HP.

Pronounced: sh-ow-me

Described as the Apple of China (in both design and its quick rise), it’s one of the most valuable startups in the world and is the third biggest smartphone maker.

China Xiaomi Xiaomi Chairman Lei Jun taking a selfie with the latest Xiaomi smartphone back in January. Ng Han Guan / AP Photo Ng Han Guan / AP Photo / AP Photo

Pronounced: Ado-bee

Most famous for its design software like Photoshop but is responsible for a wide range of products like Reader, Flash Player, and InDesign.

Pronounced: No-kee-ah

Some people pronounce it Nok-ee-a but the official pronunciation puts more emphasis on the ‘kee’ part. So now you know!

4425306974_c2681e6975_b Never forget. Andrew Currie / Flickr Andrew Currie / Flickr / Flickr

(Update: An earlier version of this article said that Huawei was originally from Taiwan. This was incorrect as the company is from China and the piece has been updated to reflect this.)

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