THE INTRODUCTION OF alcohol-free beer has certainly been a success in marketing terms.

For example, Guinness announced yesterday that it plans to almost triple production of its zero-alcohol brand in response to a growing consumer taste for non-alcoholic drinks.

Guinness owner Diageo has invested €25 million in a new facility at its St James’s Gate brewery in Dublin to meet a surge in demand for alcohol-free stout in the domestic and global markets.

Over the last five years, Guinness, Heineken and many other major beer producers have been attempting to corner that zero-alcohol market, but have these new products changed the way we drink?

Today we want to know… Has 0.0 beer reduced the amount of alcohol you consume?

Poll Results:

I never drink 0.0 beer, but I still drink alcoholic beer (4270)

I frequently substitute alcohol-free beer for alcoholic beer (2695)

I rarely have alcohol-free beer instead of alcoholic beer (2635)

I don't drink either (1886)

I have completely replaced alcoholic beer with alcohol free beer (828)

I have completely replaced alcoholic beer with alcohol free beer
I frequently substitute alcohol-free beer for alcoholic beer
I rarely have alcohol-free beer instead of alcoholic beer
I never drink 0.0 beer, but I still drink alcoholic beer
I don't drink either

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Poll: Has alcohol-free beer changed the way you drink?

Poll Results:

Making a difference

A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

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