Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Brian McEvoy via Virgin Media
Virgin Media television

TV3 is no more as broadcaster's rebrand comes into effect

TV3, 3e and Be3 have rebranded to Virgin Media One, Two and Three.

TV3 AND ITS supplementary channels are no more as a rebranding to Virgin Media Television comes into effect today. 

The Ballymount broadcaster’s rebrand was announced at the end of June with the three channels that were part of the TV3 brand renamed from TV3, 3e and Be3 to Virgin Media One, Two and Three.

The TV3 Group of stations was bought by Liberty Global, the parent company of Virgin Media, in July 2015 for €80 million.

A year later, the company snapped up UTV Ireland for €10 million, which it rebranded as be3.

Virgin Media Television has promised to produce new Irish content as well as continuing its regular daily shows such as Ireland AM, Elaine, The Six O’Clock Show along with the new Virgin Media News at 8pm. 

Head of news at Virgin Media Television has described the rebrand as a “new era in Irish television”. 

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
64
This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
Leave a Comment
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.

    Leave a commentcancel