We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Food Fight

UK supermarket chain apologises over ‘non-EU salt and pepper’ chicken label

Morrisons said it would change the packaging for its chicken crown after facing criticism on social media.

UK SUPERMARKET CHAIN Morrisons has apologised after labelling a chicken product as containing “non-EU salt and pepper”.

Shoppers complained on social media over the packaging for the salt-and-pepper chicken crown, which also features the Union flag and highlights that it is made from “British chicken”.

The company immediately backtracked over the “error”, describing it as a mistake during the labelling process.

Morrisons tweeted that “the wording on the packaging is an error for which we apologise”, and told customers it was changing the packaging immediately.

A spokeswoman for the supermarket chain said: “Our chicken label is adhering to British packaging regulations, however, we will be redesigning it to make it clear this is not a political commentary.”

It came after a raft of tweets from customers who accused the company of “anti-EU bias” and threatened to stop shopping at Morrisons.

One Twitter user, David Bright, said: “I’m done with shopping @Morrisons … I can live with Union flags on bananas, but the gratuitous slight on the EU is too much.”

Another, Robin Wilton, tweeted to describe the packaging as “small-minded” and “populist-pandering bigotry that’s just cost you a customer”.

According to UK government guidance, meat packaging where full country information is not available must use the term “non-EU” to describe its origin.

From October next year, this will be replaced by “non-UK” after post-Brexit rule changes.

The furore comes a week after Morrisons moved into private hands, following its £7 billion takeover by US private equity firm Clayton, Dubilier & Rice (CD&R).

Your Voice
Readers Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
Leave a Comment
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.

    Leave a commentcancel