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What recession? Irish shoppers will be the highest spenders in Europe this Christmas

A Deloitte survey shows the average household spend over the festive season will be €943. How much are you planning to spend?

Christmas shoppers on Dublin's Henry Street
Christmas shoppers on Dublin's Henry Street
Image: Mark Stedman/Photocall Ireland

Forget about the recession – for the second time in four years, Irish shoppers will once again be the highest spenders in Europe this Christmas.

A survey by Deloitte  shows that even though the average spend per household has dropped, Irish households are still predicted to spend €943 over the festive season – down from €1,020 in 2010 and €411 less than in 2008. This puts Ireland marginally ahead of Luxembourg, which will spend on average €923 per household.

The most frugal shoppers in Europe are the Dutch, who will spend an average of €260 per household.

The annual Deloitte consumer survey of Christmas spending breaks down the Irish spend to find that the average amount to be spent on gifts will be €520, €259 on food and €165 on socialising.

The survey, which took place across Europe, also asked shoppers about their most wished for gifts, with books and cash topping the list.

Richard Howard, a partner a Deloitte said it was interesting to see Irish consumers have “regained the crown of top spenders in Europe”.

Through the last number of years it has been abundantly clear that despite the fiscal pressures they face, the desire to embrace Christmas and enjoy the festivities has remained strong

The survey also found that 55% of Irish respondents will use social media to research or find information about gifts before they buy them.

The gifts most likely to be purchased as a present for an adult are:

  • Cosmetics/perfumes (64 per cent)
  • Chocolates (55 per cent)
  • Beauty care/spa treatments (54 per cent)

How much are you planning to spend this Christmas? Let us know in the comments…

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