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Rafi and Benny Fine are the owners of the Fine Brothers channel, best known for its series of 'react' videos. Bret Hartman/AP Images
a fine mess

YouTube stars apologise for trying to trademark 'reaction' videos

The Fine Brothers reversed the decision after a major backlash saw them lose hundreds of thousands of subscribers.

THE OWNERS OF one of the biggest YouTube channels has apologised and reversed their plans to trademark and licence ‘reaction’ videos.

The Fine Brothers channel is best known for its ‘reaction’ series including ‘Kids react’, ‘Teens react’ and ‘Elders react’, but they were heavily criticised when it announced a new programme called React World.

The idea was that anyone who wanted to produce a reaction video similar to theirs would have to license the format from the Fine Brothers company.

The video where its founders, brothers Benny and Rafi Fine, announced the move was later taken down but said it was “not only a huge step for our company, but for the entire global media industry”.

The rest of YouTube, however, didn’t agree. Since the concept of react videos is so ubiquitous, and the language used by the Fine Bros was so vague, it caused many of the site’s creators and fans to heavily criticise the decision.

Folding Ideas / YouTube

Mega64 / YouTube

The channel lost hundreds of thousands of subscribers, having started at 14.3 million subscribers before the announcement before falling to 13.75 million. Another video was posted by the brothers explaining the concept further but it was also taken down. 

The brothers apologised on Medium for the decision and said they would be rescinding all of its ‘react’ trademark and applications and releasing all of their channel’s Content ID claims.

“We’re here to apologise” they said. ”We realised we built a system that could easily be used for wrong. We are fixing that”.

The concerns people have about React World are understandable, and that people see a link between that and our past video takedowns, but those were mistakes from an earlier time. It makes perfect sense for people to distrust our motives here, but we are confident that our actions will speak louder than these words moving forward.

“This has been a hard week” the brothers said.

Read: The world’s most valuable company begins with an A, but it’s no longer Apple >

Read: Bill Gates confesses: ‘I memorised license plates to keep track of employees’ >

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