Friday 24 May, 2013
SOME OF THE biggest brands in the world ditched their old logos for new ones this year.
Microsoft ditched its logo after 25 years, and the American fast food outlet Wendy’s changed up its girl with the pigtails for the first time since 1983.
But even though a company’s logo is one of its most valuable, and certainly visible, marketing tools, we’re willing to bet that you missed a few of the major changes.
- Reproduced with permission from Business Insider
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I bet the likes of Twitter paid millions to “brand conceptualisation specialists” – to change from a hairy bird.
Looks like that millions spent didnt work!
Not necessarily. They have graphic designers working for them, doesn’t cost much to just tell them to update the logo. The decision to change might have required an opinion from some ‘speacialists’ as you say, or maybe just a vote from the board of management.
Very impressed with the USA Today identity. Would have liked to have been there when they pitched a circle. Looks great though.
Can anyone remember how much aer lingus paid for their rebranded logo for the tail of the plane. Also didn’t Guinness try to remove Guinness branding from gate and replace it with diagio* this year.?
Microsoft looks as though it is hoping someone will think it’s an Apple subsidiary
Slightly off topic here!
I feel sorry for the car manufacturers, they try to outdo each other with a more conceptualised 3 or 4 worded catchphrase. I know they have them but I cant remember any of them.
I wouldnt like to be in any room when these concepts are being pitched.
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