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Dublin: 17 °C Tuesday 14 August, 2018

#media and marketing

# media-and-marketing - Saturday 4 August, 2018

'We need to defend ourselves': Dairy's in-your-face play to woo Irish millennials

The National Dairy Council has taken a ‘provocative’ approach to the rise of plant-based products.

# media-and-marketing - Thursday 2 August, 2018

'We need to defend ourselves': Dairy's in-your-face play to woo Irish millennials

The National Dairy Council has taken a ‘provocative’ approach to the rise of plant-based products.

# media-and-marketing - Sunday 29 July, 2018

From Business ETC 'We need to defend ourselves': Dairy's in-your-face play to woo Irish millennials Food And Drink

'We need to defend ourselves': Dairy's in-your-face play to woo Irish millennials

The National Dairy Council has taken a ‘provocative’ approach to the rise of plant-based products.

# media-and-marketing - Thursday 26 July, 2018

From Business ETC 'We were told that streaming would be the death of 2FM - no it's f***ing not' Media And Marketing

'We were told that streaming would be the death of 2FM - no it's f***ing not'

Every programme on RTÉ’s main radio stations have recorded a rise in listeners.

# media-and-marketing - Thursday 5 July, 2018

There's been a huge surge in complaints about how Irish 'influencers' plug products

Over 100 objections have been made to the ads watchdog about social media stars and bloggers.

# media-and-marketing - Monday 2 July, 2018

From Business ETC Poll: Do you trust 'influencer advertising'? Media And Marketing This post contains a poll

Poll: Do you trust 'influencer advertising'?

The marketing practices of social media stars have been in the spotlight recently.

# media-and-marketing - Sunday 1 July, 2018

From Business ETC How Ireland's 'love affair' with radio could turn podcasts into a fresh 'threat' for broadcasters Media And Marketing

How Ireland's 'love affair' with radio could turn podcasts into a fresh 'threat' for broadcasters

A recent Reuters report showed that podcasts are much more popular in Ireland than most EU states.

From Business ETC There's been a huge surge in complaints about how Irish 'influencers' plug products Media And Marketing

There's been a huge surge in complaints about how Irish 'influencers' plug products

Over 100 objections have been made to the ads watchdog about social media stars and bloggers.

# media-and-marketing - Saturday 30 June, 2018

From Business ETC BoyleSports has been warned for giving odds on a child crying on the Late Late Toy Show Media And Marketing

BoyleSports has been warned for giving odds on a child crying on the Late Late Toy Show

The betting group removed its post from social media following a complaint to the ASAI.

From Business ETC 'The clock is ticking': Delays issuing 'vital' tax reliefs are hindering Irish moviemakers Media And Marketing

'The clock is ticking': Delays issuing 'vital' tax reliefs are hindering Irish moviemakers

A backlog in Revenue is having a knock-on effect for production companies.

# media-and-marketing - Thursday 28 June, 2018

From The42 Virgin Media to launch brand new Irish sports channel as part of TV3 rebrand Media And Marketing

Virgin Media to launch brand new Irish sports channel as part of TV3 rebrand

Virgin Media Television has secured the rights for a number of sports tournaments in recent years.

TV3 is officially changing its name - to Virgin Media One

The company is also launching a sports channel.

From Business ETC Virgin is retiring the TV3 brand and launching a dedicated sports channel Media And Marketing

Virgin is retiring the TV3 brand and launching a dedicated sports channel

Virgin Media Television has secured the rights for a number of sports tournaments in recent years.

# media-and-marketing - Wednesday 27 June, 2018

Dealz has been taken to task for its 'sexualised' Christmas toy campaign

The discount retailer ran its ‘Elf Behaving Badly’ online ads on the basis that Irish people ‘like to laugh’.

From Business ETC Dealz has been taken to task for its 'sexualised' Christmas toy campaign Media And Marketing

Dealz has been taken to task for its 'sexualised' Christmas toy campaign

The discount retailer ran its ‘Elf Behaving Badly’ online ads on the basis that Irish people ‘like to laugh’.

# media-and-marketing - Tuesday 26 June, 2018

From Business ETC A lifestyle blogger has become the first influencer warned about 'misleading' ads Media And Marketing

A lifestyle blogger has become the first influencer warned about 'misleading' ads

The ads watchdog upheld a complaint about social media posts by Rosie Connolly and Rimmel.

# media-and-marketing - Saturday 23 June, 2018

What Bulmers is doing to reverse its slipping Irish cider sales

The drink is selling well in off-licences – but pubs are a challenge.

# media-and-marketing - Thursday 21 June, 2018

What Bulmers is doing to reverse its slipping cider sales

The drink is selling well in off-licences – but pubs are a challenge.

# media-and-marketing - Tuesday 19 June, 2018

From Business ETC The Sunday Business Post's editor is on the way out as the paper searches for a buyer Media And Marketing

The Sunday Business Post's editor is on the way out as the paper searches for a buyer

Ian Kehoe announced in a rare tweet that it was ‘a privilege’ to work for the title.

# media-and-marketing - Sunday 17 June, 2018

From Business ETC What Bulmers is doing to reverse its slipping Irish cider sales Food And Drink

What Bulmers is doing to reverse its slipping Irish cider sales

The drink is selling well in off-licences – but pubs are a challenge.

From Business ETC 10 things you should know before jumping on the 'PR roller coaster' Media And Marketing

10 things you should know before jumping on the 'PR roller coaster'

Here’s what businesses need to keep in mind when hiring a public relations expert.

# media-and-marketing - Thursday 7 June, 2018

From Business ETC Lovin Dublin's founder has sold out of the business to Topaz's ex-boss Media And Marketing

Lovin Dublin's founder has sold out of the business to Topaz's ex-boss

Niall Harbison is leaving the media group he set up in 2011.

# media-and-marketing - Sunday 3 June, 2018

From Business ETC These are the lessons Irish firms can learn from the storyteller behind Barbie Media And Marketing

These are the lessons Irish firms can learn from the storyteller behind Barbie

Rob Hudnut spent nearly two decades producing movies and TV shows for toymaker Mattel.

'I once used my house as collateral for the rights to a TV show - I'd never do that these days'

ShinAwil CEO Larry Bass talks about what it takes to make it in the TV industry.

# media-and-marketing - Thursday 31 May, 2018

'I once used my house as collateral for the rights to a show - I'd never do that these days'

ShinAwil CEO Larry Bass talks about what it takes to make it in the TV industry.

# media-and-marketing - Tuesday 29 May, 2018

From Business ETC 'I once used my house as collateral for the rights to a show - I'd never do that these days' Media And Marketing

'I once used my house as collateral for the rights to a show - I'd never do that these days'

ShinAwil CEO Larry Bass talks about what it takes to make it in the TV industry.

# media-and-marketing - Sunday 27 May, 2018

Plans for a rooftop cinema in Stephen's Green Shopping Centre are dead in the water... for now

Marketing firm Outset said it has been ‘frustrated’ by the planning process.

# media-and-marketing - Thursday 24 May, 2018

Plans for a rooftop cinema in Stephen's Green Shopping Centre are dead in the water... for now

Marketing firm Outset said it has been ‘frustrated’ by the planning process.

# media-and-marketing - Tuesday 22 May, 2018

From Business ETC Plans for a rooftop cinema in Stephen's Green Shopping Centre are dead in the water... for now Building And Property

Plans for a rooftop cinema in Stephen's Green Shopping Centre are dead in the water... for now

Marketing firm Outset said it has been ‘frustrated’ by the planning process.

# media-and-marketing - Sunday 20 May, 2018

From Business ETC Why Irish publishers are lobbying to scale back the EU's next big online privacy push Media And Marketing

Why Irish publishers are lobbying to scale back the EU's next big online privacy push

Changes to the ePrivacy directive will come hot on the heels of GDPR.

# media-and-marketing - Thursday 17 May, 2018

From Business ETC Losses at Irish-founded media firm Storyful have reached over €15m Media And Marketing

Losses at Irish-founded media firm Storyful have reached over €15m

The News Corp-owned company continues to lose money but is hiring more staff.

# media-and-marketing - Tuesday 15 May, 2018

MORE THAN A decade ago, former political press officer Jack Murray founded media contacts service MediaHQ.

The software, which allows PRs to send press releases and find newsroom contact details, is used by a number of companies and state-backed bodies including Bus Éireann, Chambers Ireland and the Office of Public Works.

In 2016, Murray set up a PR agency called All Good Tales, which specialises in ‘brand storytelling’. It counts Kingspan, the Dublin Institute of Technology and TV3 as clients.

As part of our weekly question-and-answer series, we spoke to Murray about being an early riser, quitting social media apps and why he only invests in ‘tangible’ things.

Here’s what he had to say:

Jack Murray Jack Murray Source: Marc O'Sullivan

On average, what time do you start work in the morning and what time do you clock off?

I believe that everybody’s working week operates on the laws of diminishing marginal returns.

I tend to start very early at the start of the week, somewhere between 6.30am and 6.45am, sometimes earlier on Monday or Tuesday. The latest I would start is 8.30am.

Ever since my kids came along, I finish at 5.30pm to spend some time with my family. Sometimes I’ll get back to it before I go to bed, but generally if I need to make more time in the day I’ll just get up earlier.

What’s the worst job/task you’ve ever had to do?

Picking cherry tomatoes in a polytunnel on the island of Guernsey in the English Channel. I used to get up at 5.40am, have a cup of tea and a banana for my breakfast and then walk three miles to this polytunnel.

I nearly went out of my head until my sister bought me a radio. I remember Simon Mayo on the BBC. He was my best friend for about seven hours I spent on my own.

In what place are you happiest?

I was away recently in Co Clare with my wife and two daughters. Anywhere the four of us are happy, I’m happy.

What’s the toughest work-related decision you’ve ever had to make?

I started MediaHQ back in 2006 when I bought the Irish Media Contacts Directory. I had to get bank financing to buy it.

My current dog, Max – at 12 years of age, he’s old and gray like me – I used to bring him up for a walk in the park at night-time to try to figure out if I should take on this bank debt.

I decided to take the loan and buy the business and have never regretted it for a second.

What’s your favourite job interview question to ask and why?

I like to ask, “How did you get on with the Leaving Cert?” I’ve hired people who were 10, 12 years out from the Leaving Cert and they’ve looked at me askance when I ask them this.

Like everybody else Irish, I’m still traumatised by it. I’m curious about how the 18-year-old you tackled the biggest intellectual pressure.

File Photo Leaving Cert Exams Begin This Wednesday. Source: Mark Stedman/RollingNews.ie

What do you find most irritating in other people?

Apathy. The world of work and business to me is about doing great work. It’s not about being popular, it’s not about the best price – it’s about if you can do something of really, really good quality.

You have to care deeply about the work you do to do great work. People who are apathetic, who aren’t tuned it, who couldn’t care less about what they’re at are a real turn off for me.

I’m also put off people whose default setting is no. People who are dismissive. I think it’s very easy to be dismissive of things; it’s much harder to be original and creative and come up with new things.

What has been your biggest mistake to date and what did you learn from it?

Like a lot of Irish people, I made some serious financial mistakes in the downturn. I would have been involved in a couple of investments that went horribly wrong and I lost a lot of money.

It was very sobering for me. I learned the lesson of investing in things that are tangible, that you have control over and investing in your own business, where you know the product. It’s given me a scepticism of any fund-based investments.

How politically committed are you?

I’m very politically committed and would describe myself as a political nerd. My first “proper job” was as a press officer for a political movement that no longer exists, the Progressive Democrats.

I spent the formative years of my career working for politicians who were in government.  It gave me a very keen sense of politics and a political antenna.

I feel everybody who votes has a say, and we should all use that responsibly to create the best outcomes that we can.

MARY HARNEY PROGRESSIVE DEMOCRATS'S GENERAL ELECTION CAMPAIGN 2002 Jack Murray with Progressive Democrats' Mary Harney (2002) Source: Leon Farrell/Rollingnews.ie

Would you encourage your children to work in your industry?

My wife is a journalist, so between the two of us, we often get approached by people who want a career in the media. I’m always excited when young people come to me and say they want that.

For my kids, if they want to get involved in a career in journalism or the media, I’d be all for it. The most important thing for your children – or anybody – is to do something that you love.

I remember studying journalism. The first day I sat in DIT doing my post-graduate diploma, I arrived and thought, “I’m in the right place.”

What’s the one piece of advice you would give to someone starting out in your industry?

There’s a huge element of craft in the media business. It’s no different to being an electrician or a carpenter in some ways.

Whether it’s crafting a news story, writing a feature, being able to pitch a story to a journalist, being able to write a great press release, I would say get into a place where you can learn your craft.

Get a good mentor and get your hands on enough good opportunities so you can hone your skills every day you go into work. People grow by getting their hands on good work they can make better.

I meet people at the other end of that scale who have been damaged by work. A lot of the problems are because they just never got to build their craft early enough in their careers.

It’s a like a car that hasn’t been driven enough: they don’t have enough miles on the clock.

What bad work (or business) habit have you had to kick?

In the last 10 weeks I’ve deleted all the social media apps off my phone. I am going through a process of ‘un-distracting’ myself.

I didn’t delete my accounts, so I do check them on my laptop. I found that I check Facebook very rarely, LinkedIn occasionally – and I check Twitter daily, but I’m not checking it all of the time.

I think our peace of mind is one of the most valuable commodities that we all have. One of the lessons I learned in the recession was that the thing I had between my ears that had taken me years to gather was the most valuable thing I had.

I had to protect, care and mind it.

Who is Ireland’s most underrated business person?

Entekra founder Gerry McCaughey. He was my first client when I went into public relations. The one thing he taught me from when I started out was his motto: persistence beats resistance.

He built a timber frame manufacturing company from scratch and sold it to Kingspan for €100 million, 18 months before the crash.

Last week, he announced that he’s starting a company in California and is now going to take on the American housing market with an idea that was honed in Co Monaghan.

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# media-and-marketing - Sunday 13 May, 2018

From Business ETC What Ulster Rugby and Google can teach firms about answering tough questions Media And Marketing

What Ulster Rugby and Google can teach firms about answering tough questions

Ducking for cover in the midst of a media storm isn’t a communications strategy – it’s a stop-gap.

# media-and-marketing - Thursday 10 May, 2018

From Business ETC Sales slip at the firm behind Irish Farmers Journal as its readers face 'considerable uncertainty' Media And Marketing

Sales slip at the firm behind Irish Farmers Journal as its readers face 'considerable uncertainty'

The trust that owns the weekly newspaper is also battling with ‘major changes’ in media.

# media-and-marketing - Monday 7 May, 2018

From Business ETC A Dublin music tech startup has scooped €1.5m in funding from a Californian investor Startups And Tech

A Dublin music tech startup has scooped €1.5m in funding from a Californian investor

Xhail has created a system that composes songs at the click of a button.

# media-and-marketing - Saturday 5 May, 2018

From Business ETC How to make staff feel more valued by fixing the way you communicate Media And Marketing

How to make staff feel more valued by fixing the way you communicate

Some businesses think news filters through the workforce organically – it doesn’t.

Inside the battle over unpaid wages at the collapsed Irish YouTube channel Facts

Former staff have taken the business to the Workplace Relations Commission over outstanding pay.

# media-and-marketing - Thursday 3 May, 2018

Inside the battle over unpaid wages at the collapsed Irish YouTube channel Facts

Former staff have taken the business to the Workplace Relations Commission over outstanding pay.

# media-and-marketing - Sunday 29 April, 2018

From Business ETC What Airbnb can teach businesses about the power of strong storytelling Insights And Opinion

What Airbnb can teach businesses about the power of strong storytelling

The home-sharing service puts yarns at the heart of its marketing campaigns.

# media-and-marketing - Saturday 28 April, 2018

From Business ETC Inside the battle over unpaid wages at the collapsed Irish YouTube channel Facts Work

Inside the battle over unpaid wages at the collapsed Irish YouTube channel Facts

Former staff have taken the business to the Workplace Relations Commission over outstanding pay.

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