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IN A COUNTRY home to high fashion labels like Chanel and Louis Vuitton, Ireland’s best-known budget clothes brand has been the one wooing customers.
France has proved to be the best feeding ground yet for Primark – which trades as Penneys in Ireland – the fast-fashion chain that began on Mary Street, Dublin in 1969.
Its parent company, Associated British Foods (ABF), this morning reported sales at the brand were expected to be up 13% over the past year after it opened another 20 stores in various countries.
“Very high sales densities were achieved by stores opened in the last 18 months and especially by our stores in France, which has been our most successful new market entry to date,” ABF said in an update just ahead of its annual results.
Primark has five stores in France, including three trading in Paris, and it plans to open another three outlets in the country over the next 12 months.
The company said sales in Ireland, the UK, Spain and Portugal had all been good, although sales in existing stores in the Netherlands and Germany took a hit because of new outlets being opened.
A US move
In the coming financial year, ABF plans to add more than 13% more floorspace to its Primark stores with most of the expansion to come with a US rollout and further growth in Spain and the UK.
Primark / TwitterFantastic dinner tonight hosted by @emrata to celebrate #PrimarkUSA launch @Refinery29! Check it out on 👻primarksnap pic.twitter.com/sU4DvqAmrE
— Primark (@Primark) September 3, 2015
The first North American store will open in Boston this week, while Primark will also unveil its maiden outlet in Italy and a new flagship store in central Madrid.
The clothes chain now contributes about half of all ABF’s profits, offsetting a poor performance from some of its other segments. The company’s grocery brands include Twinings, Ovaltine, Ryvita and Patak’s.
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a great place for the jocks and socks.
Don’t forget the Brenda Frickers!
In fact got only man for sox and jox @Paul. I believe they’ve got a whole lotta things for Christmas and a lot for the family.
Penny’s, girl!
Poor and cheap women (and gay men) of all nations, skin colors and countries come together to fight and squabble like the squalking seagulls from finding nemo over this week’s merchandise in that fluorescent tube lit tomb most of us consider hell…
Nothing sinks a man’s heart deeper than hearing the words ‘just popping into’ or come see what I found’ at Primark
Yeah we should proud that people love buying cheap and disposable clothing that is made in very, very questionable surroundings.
Perhaps if we didn’t find a need to buy so much clothes, we could have a market where people were willing to buy ethical clothing.
But to be honest, I don’t think people really give a s**t as long as they get the new jumper they want. It’s greed and a lack of respect for others who are stuck in sweatshops making these commodities.
have your say