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Lauren Hurley/PA Wire

Snapchat has some ambitious ad ideas for your snaps

The app received a patent which would show ads based on the objects in your snaps.

SNAPCHAT HAS BEEN making changes to its app recently, the introduction of Memories is one of the biggest it has made since it allows people to upload images, but it’s also thinking about what else it can do with ads.

A patent published by the US Patent and Trademark office recently details a method where the app could recognise objects in a users’ snap and serve them branded filters and ads related to it.

The patent was first spotted by Business Insider, which said the patent was first filed in January 2015.

In the example provided by the patent, a user could take a photo of the Empire State Building in New York. The app would recognise the landmark and when the user is swiping through filters, it would offer them a filter featuring King Kong, hanging off the skyscraper.

Empire State Building US Patent and Trademark Office US Patent and Trademark Office

Another example would be taking a photo of a coffee and receiving a coupon that could be redeemed in-store.

Snapchat already offers filters based on location, which can be general or an ad for something like a product or event. Users can submit their own creations for free while businesses and events must pay if they want to see their logo or trademarks appear in a specific area.

As it’s a patent, there’s no guarantee that such an idea would ever see the light of day – some companies file them as a way to prevent rivals from creating them – but it does show the kind of direction Snapchat thinks ads will go in it and similar apps.

The company plan to increase its revenue significantly and leaked slides from earlier this year suggested the company wants to increase its revenue from $59 million in 2015 to between $250 million and $350 million in 2016.

Read: PHOTOS: SpaceX launched an important spacecraft into space this morning >

Read: Kids may start learning how to code in primary school >

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7 Comments
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    Mute LoyalIrish Citizen
    Favourite LoyalIrish Citizen
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    Dec 26th 2011, 10:28 AM

    I agree with almost everything that you have written.

    My reasons for these things to happen, which allows them to get away with
    with what everybody knows to be wrong is the use of opinions in law.

    The purpose of using opinions in law is to commit crime, hide the details
    of the crimes, circumvent the rules and avoid prosecution.

    Irish Courts have been allowing the use of opinions over 8300 times since
    1922, which is in complete contradiction to people questioning evidence.

    The only way get the use of opinions in law to commit crimes is to falsify
    the rule books of Ireland.

    If you study opinions in law it will explain everything that you need to
    know, which you can get access to the laws of Ireland at the Attorney
    Generals website :- http://www.irishstatutebook.ie/home.html

    Regards

    LoyalIrishCitizen

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    Mute Pat Ambrose
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    Dec 26th 2011, 1:36 PM

    I have seen people getting jail for stealing groceries, yet the bankers, politicians, (some) get away scot free to rob and plunder all over again.

    23
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    Mute Dermot Purcell
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    Dec 26th 2011, 10:40 AM

    Your article nick on white collar crime is spot on except for you call it wrongdoing i call it FRAUD ,can you imagine if there was a real investigation in to the banks and seanie was in there spilling the beans on cowen and bertie judges and all the heads and top level managment of every institution in this country ,can people imagine the fall out and our image abroad would be in tatters, this is why nobody going to jail in this country .

    23
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    Mute Ultan Quirke
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    Dec 26th 2011, 11:19 AM

    Our image abroad is already in tatters.

    30
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    Mute Richard Coady
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    Dec 26th 2011, 11:24 AM

    Great article Nick. Engrossing as always. Would love to read something from you on the actual workings of bankruptcy and it’s day to day effects, what you can and can’t do. You allude to your direct experience with money lenders. Any chance of writing a book on your experience of post barings?

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    Mute Chris Coffey
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    Dec 26th 2011, 2:03 PM

    Brilliant stuff, as always. I’m starting to click into Nicks articles the minute I see his name. No better reading on here then the articles by people who know exactly what their talking about, not to mention his extra insight into the risks that people in finance can take.

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    Mute Joe Sixtwo
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    Dec 26th 2011, 12:13 PM

    Nice piece of work Nick.

    13
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    Mute Jean Morel
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    Dec 26th 2011, 9:46 PM

    I said Ireland was a land of criminals way back in the mid 80′s.

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    Mute Ardo Ci
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    Dec 27th 2011, 10:28 AM

    Well said, Nick! Well said, indeed. Ireland is no longer the ‘ land of saints and scholars ‘ but rather the ‘ land of crooks and criminals’. The ordinary people don’t deserve what’ s happening. What we need now is an ‘Irish’ Cromwell to rise from among us.

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    Mute Sheila Murphy
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    Dec 28th 2011, 1:10 PM

    I must say I couldn’t agree more with the points he’s making about the tribunals; complete waste of millions & millions of Euros….. again no actions taken from any of them. Ridiculous set-ups.

    And I’ve seen the ads on UK TV to which he refers re the pay-day quick loans. Think about in whose hands those loans end up in, when you can’t afford to repay their exorbitant interest amounts??? You don’t think that they eventually don’t get sold on to very unscrupulous people who don’t care HOW they get their money back??? Very dangerous. And again it’s the most financially vulnerable that end up in these situations…….. very sad,

    2
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    Mute Geoffrey Collins
    Favourite Geoffrey Collins
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    Dec 28th 2011, 10:16 AM

    Why is nick treated with such fawning when he was guilty of the same financial gambling as happened in Anglo? I enjoy his articles also but is there not a hint of kettle pot black?

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    Mute Sheila Murphy
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    Dec 28th 2011, 1:08 PM

    well he went to prison for it Geoffrey and served his time. More than has happened to the bankers here unfortunately. Depressing thought.

    It’s interesting to read an opinion of one who was there, so to speak.

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    Mute Felim O'Neill
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    Jan 6th 2012, 12:42 AM

    Question to Nick.

    It always interests me that the Financial Services professional view tends to be subjective and overly fascinated with itself.

    As a challenge, if you had a vision of “Next Gen” Capitalism, what would it look like? Hopefully as a thinking man, with all your training and experience, you might secretly have a vision for how stuff should work next time around. If so, please share it with us!

    While many agree we need to put checks/balances in place before next Bull Run, we need to put todays Bear on some sort of financial Prozac for the nerves.

    Hope and Vision please.

    Thanks again,

    Felim O’Neill

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