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Saturday 27 July, 2013

Column: Does celebrity marketing actually work?
# Opinion
# Opinion

Column: Does celebrity marketing actually work?

Jul 27th 2013, 7:00 PM 122 Views 25 Comments

Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?