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BoardsDeals daily offers website winds down

The special offers site is issuing its final vouchers today, citing ‘daily deals’ business as unsustainable in long run.

THE DAILY DEALS website BoardsDeals.ie is making its final special offers to users today. The site is being wound down as the company said that they “don’t see the daily deals business having a long shelf life”.

A spokesperson for BoardsDeals told TheJournal.ie that all valid vouchers can still be redeemed as usual, and that all merchants have promised to honour the vouchers. They said:

All merchants who dealt with BoardsDeals have been informed and will receive all monies owed to them. We will continue to offer customer service for voucher holders and merchants right up until our very last voucher has been redeemed.

The company stressed that it was “a profitable business in its own right” but that they had found that the appetite for daily deals among the public had “diminished considerably”:

This is quite apparent when you look at any deal sites out there – both deal quality and interest in deals has deteriorated across the board. We really feel that major deal sites are simply treading water and when we consider the way the market is heading, this just isn’t a business in which we want to be.

The spokesperson said that instead, as part of the Distilled Media group, they planned to redeploy all of their staff across the group and focus their efforts on Boards.ie.

The BoardsDeals management said that Boards.ie is “unaffected by our decision to exit the daily deals market”.

The website posted a goodbye message to customers this afternoon and management said that this was in line with the “quality and transparent service” they had tried to provide over the past two years. The spokesperson added:

Whilst our competitors have been inundated with complaints through the National Consumer Agency, we have never had a single issue that was escalated in any manner – this is testament to our ethos in treating both merchants and consumers fairly.

Journal Media Ltd has shareholders – Brian and Eamonn Fallon – in common with Distilled Media Group.

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