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TV presenter Gráinne Seoige and former boxing world champion Bernard Dunne at the launch of the Pedigree Adoption Drive. Robbie Reynolds

30 dogs abandoned every day in Ireland

Pedigree has launched its annual adoption drive, which is now in its sixth year., with the aim of increasing the adoption of dogs in Ireland.

THIRTY DOGS ARE abandoned every day in Ireland – but the number of dog adoptions is increasing steadily.

The statistics from the Department of Environment, Community and Local Government show the steady increase in the number of dog adoptions is matched by an average of 30 dogs abandoned in Ireland each day, which Pedigree says highlights “a major need to help support dog shelters and charities across the country who are under increasing strain to continue their crucial work”.

Animal welfare

The Pedigree Adoption Drive was launched six years ago and this year to encourage more adoptions, TV presenter Grainne Seoige and former Boxing World Champion Bernard Dunne, both of whom are proud dog owners, have come on board for the campaign.

Since its introduction six years ago the Pedigree Adoption Drive has encouraged Irish dog lovers to consider adopting one of the beautiful dogs waiting in their local shelter or welfare organisation.

In 2008, 10,094 dogs died in Irish pounds while in 2012 4,500 dogs died in shelters nationwide.

Karen Sorohan of Pedigree said:

We are extremely passionate about this programme and are really excited about the positive difference the Pedigree Adoption Drive has made since it started six years ago but are equally aware that more work needs to be done. Last year we were absolutely delighted with the reaction the campaign received and were extremely proud to have been able to make a donation of €100,000 in cash and food to dog shelters all across Ireland.

The campaign aims to help raise much-needed funds for rescue centres nationwide. In 2013, Pedigree is hoping to match last year’s huge achievements by donating €100,000 in cash and food to Irish dog charities.

For every new fan on the Pedigree Ireland Facebook page, Pedigree will donate a bowl of dog food to a re-homing centre.

A donation to help Irish dogs will made for every pack of Pedigree dog food bought during the Pedigree Adoption Drive, which runs until May. During this time, people will be able to participate in a number of fundraising events around Ireland.

Pedigree has also teamed up with Like Charity and the ISPCA to encourage additional donations via text. Dog lovers across the country can text DOG to 50300 to donate €2, with 100 per cent of the donation going to the ISPCA.

To find out more on dog adoption, visit the Facebook site.

Read: ISPCA: “Don’t abandon the pet puppy you got for Christmas”>

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