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Dublin: 17 °C Sunday 31 May, 2020
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Your evening longread: The battle to overthrow the Tampax empire

It’s a coronavirus-free zone as we bring you an interesting longread each evening to take your mind off the news.

Image: Shutterstock/Stas Malyarevsky

EVERY WEEK, WE bring you a round-up of the best longreads of the past seven days in Sitdown Sunday.

For the next few weeks, we’ll be bringing you an evening longread to enjoy. With the news cycle dominated by the coronavirus situation, we know it can be hard to take your mind off what’s happening.

So we want to bring you an interesting read every weekday evening to help transport you somewhere else.

We’ll be keeping an eye on new longreads and digging back into the archives for some classics.

Tampax empire

You might have been listening to the episode of Liveline yesterday where tampons were discussed extensively… either way, here’s a good look at the Tampax empire and those who want to disrupt it. 

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(The Guardian, approx 27 mins reading time)

The Tampax team know her intimately. Like all big brands, they run a rolling programme of focus groups, talking to hundreds of women every month. They want to know how she feels about her tampon, whether she’s using it right, what would make it more comfortable, more convenient. They are led, always and exclusively, they like to say, by her needs and desires. What they don’t say, but is implicit, is that they are also led by the need and desire to sell more tampons.

Read all of the Evening Longreads here>

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